Online Course SEO Case Study
20,000 More Monthly Visitors In 4 Months
We’ve been able to lift organic traffic from the average of 200-300 clicks per day, to the current average of 1000-1500 daily clicks, resulting in a 500% organic traffic increase in just 4 months.
Not only did GoldenWeb perform a great SEO audit, he also guided me through the practical implementation, which helped grow our website traffic exponentially.
The Brand & The Challenge
Traffic from ads and YouTube, but not much from Google
ExamsPM.com sells courses and educational materials. Up to the summer of 2020, their traffic sources were mainly paid advertising and organic YouTube traffic, but not much organic traffic from Google.
The goal of the project was to increase organic traffic coming from Google to generate more sales and revenue.
The Approach
A full audit first, then the fixes, then content and links
- 01
Run a full audit of the site
After running a full SEO audit through the site, we spotted numerous technical and on-page errors, which presented direct quick-win opportunities.
- 02
Research the niche and every competitor
In the audit, we also performed keyword research for the entire niche, as well as reverse engineered the organic strategies of every single competitor.
- 03
Fix the technical issues and implement the quick wins
We started by fixing all the technical challenges, and implemented all the quick wins spotted in the full audit.
- 04
Spend about three months on content marketing and link building
After that, we spent about 3 months focusing on content marketing and link building.
The Results
From 200-300 to 1,000-1,500 daily clicks in four months
We've been able to lift organic traffic from the average of 200-300 clicks per day, to the current average of 1000-1500 daily clicks, resulting in a 500% organic traffic increase in just 4 months.
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