Shopify SEO Cost

Your Shopify brand is growing well across all channels, but chances are your main focus is still on paid ads, which can be unpredictable at times, as the costs are always increasing.

You realize the importance of SEO, and are now researching everything that has to do with it - including the costs.

In today's post, I want to quickly walk you through some of the costs that come in when doing SEO for Shopify, so you can understand the investment and the return on investment, you can expect.

The first step to any successful SEO campaign is making sure you have the foundation ready so that you can generate maximum ROI from the budget invested into content and links.

We always start a campaign with a full SEO audit, where we analyze over 285 on-page, off-page, and technical SEO factors & opportunities.

The full Shopify SEO audit is pretty much a big to-do list of everything that needs to be implemented to get the store in tip-top SEO shape.

In terms of pricing, the full Shopify SEO audit comes out to $1499 and is a one-time payment.

Up next we have content creation (after you've done your keyword research and content planning of course).

In terms of the content, I'd say that $100-$120 per 1000 words is a fairly reasonable and common rate in today's market, for SEO-optimized, native English-written content, backed by research and a closer look into the topic.

When it comes to linkbuilding, there are dozens of different strategies available you can resort to, at GoldenWeb, our go-to strategy is outreach.

We're particularly focused on finding relevant media publications, that cover the exact same niche as our client, and then we get our client placed on a relevant page, that receives a lot of referral traffic.

We prioritize page traffic over all other metrics because according to our tests, the biggest results from linkbuilding come, when you get links from RELEVANT high-traffic pages, no matter their DR.

Typically, the absolute minimum you can spend for a solid link is $250, but prices go all the way up to $1000 and more, depending on the quality.

Of course, you'll be writing a lot more than just a thousand words, and building a lot more than just a single link, so let's figure out how many articles & links you'll need to build to make your SEO campaign a success.

Predicting the cost of a Shopify SEO campaign, or any SEO campaign for that matter is not always easy, however, that doesn't mean that it's impossible.

My favorite method to use to predict the cost of a Shopify SEO campaign, is to find a competitor in your niche, that's already ranking well for certain keywords, and getting the type of traffic, you'd benefit from as well.

The first step is to check the number of content they have on their homepage, collection and product pages, and of course how many blog posts they have written.

If they have 20,000 words of content written, writing 25-30,000 words would be sufficient for us to outrank them.

From there on out, we need to plug the competitor URL into a tool like Ahrefs to identify the number of high-traffic links that they have.

For this example, let's say that they have 50 backlinks on pages with 100+ traffic.

That tells us that if we build 70 backlinks or more, with the same or higher traffic and relevancy - we have a solid chance of outranking them.

As we said, we first need to start with the full SEO audit, which comes out to $1499 - this is excluding the fixes and SEO strategy planning.

Then we need to account for 25,000 words of content, which would come out to $3,000.

250 links with solid relevancy and 100 traffic or more per page would come out to $17,500.

Finally, you'd need someone to plan and overlook the entire Shopify SEO campaign for you. I'd assume a project like this would need about 20 hours of management in total, when paired with a solid strategy and system, like the one we have at GoldenWeb.

20 hours of SEO work would come out to $2,500.

This brings the total cost of the entire campaign to $24,499 spent over 6 months or about $4,083 per month.

If you're interested in a free mini SEO audit, where we take a quick look at your Shopify store and evaluate its SEO potential, as well as give you the exact cost of a campaign that would get you results, feel free to request a free mini SEO audit by clicking below.