Shopify SEO Services
That Deliver Real Results

$981,172.04 in Additional Organic Revenue in 6-months

The Challenge

We were approached by ShopSolarKits.com, a high-ticket Shopify store specialising in selling solar panels and equipment.

After running the initial mini audit, we found a few significant issues that were limiting the store’s SEO potential.

These issues included…

• Poor technical & on-page SEO foundation,
• Insufficient keyword research & keyword mapping,
• Dozens of cases of keyword cannibalization,
• Low domain authority and lack of quality links.
  

The Solution

The first step of getting the store back on track in terms of SEO was the full audit.

We ran PV Platforms through our full SEO audit, which includes over 285 factors and quick-win opportunities for both SEO and CRO.

This process took us about 9 days, followed by an additional 15 days to fix up all of the issues, and implement all of the suggestions from our side.

Since GoldenWeb is a done-for-you SEO service, we handled all of the tasks for the client, without any input required from their end.

After that, the client opted for one of our monthly SEO packages which include:

• Keyword research,
• Content planning,
• Content writing, uploading, and publishing,
• Innerlinking and on-page SEO,
• Technical SEO,
• Linkbuilding and PR.
  

The Results

After about 3 months, the results from the audit and implementations really started to kick in.

With all of the keyword-targeted content and niche-specific link building, we really started dominating more and more of our target keywords.

In fact, in the first 6-months of working with PV Platforms, we were able to generate $981,172.04 in additional organic revenue, all thanks to SEO.

Client's Comments

472% growth in organic clicks and $680,841.87 generated from organic traffic

MainClinicSupply.com is a family-owned medical equipment supplier dedicated to serving its loyal customer base.

The business was doing very well with paid ads (Google) when the founder first approached us, however, their organic revenue was practically nonexistent, which presented a big growth opportunity.

The Challenge

After the initial conversation with the founder and an in-depth review of the brand’s marketing channels, we pinpointed several issues that were holding MainClinicSupply.com back from reaching its full potential in regards to organic traffic:

• The Shopify store was hosted on a subdomain, severely limiting keyword visibility
• No unique content that positioned the brand as an authority,
• No prior keyword research or keyword mapping,
• Numerous technical & on-page SEO errors,
• Low domain authority and lack of quality links.

Here’s the exact step-by-step SEO strategy we used to generate over $680,841.87 in additional organic revenue for MainClinicSupply.com.

1. Running a full Shopify SEO Audit

Every successful project begins with an in-depth full SEO audit, we start with a review of over 285 on-page, off-page, and technical SEO factors.For MainClinicSupply.com, we uncovered numerous technical SEO problems and on-page optimization issues caused by their extensive product catalog. Addressing these was critical to ensuring smooth site performance and better ranking potential.

Some of the identified SEO quick-wins include…

• Migration from subdomain to main domain: Subdomains dilute the overall authority of your main site.
• High volumes of spammy domains: Low-quality or suspicious domains linking to the site, potentially harming its authority and trustworthiness.
• Irrelevant do-follow links: Outbound links that point to unrelated websites, potentially weakening the site’s SEO strength and ranking potential
• Broken backlinks: External links pointing to missing or incorrect pages on the site, leading to a poor user experience and lost link value.
• Unoptimized Shopify URL structure.

2. Full SEO Audit Implementations

Once we pinpointed the issues and opportunities, we immediately got to work and started implementing all the necessary changes to the Shopify store.

3. Keyword Research Project

At GoldenWeb, we pride ourselves on the way we do keyword research, because we have a unique approach, different to 99% of SEO companies out there.

Typically, an SEO agency will focus on optimizing existing pages, with a focus on finding a group of target keywords for the pages that are already published on their store.

At GoldenWeb, we do things a little differently…

3.1. Identifying The Store’s Core Values

We start by defining an angle specific for the Shopify store and the products sold.

By holding a brief “brainstorming session” with the founder of the Shopify store, we’re able to understand their experience and the main problems they solve for their customers, which allows us to create a unique keyword angle.

3.2. Preparing a keyword plan

In the case of MainClinicSupply.com, our main focus was positioning ourselves in front of potential customers for all keywords related to portable oxygen concentrators, including informational and commercial terms.

We did that by exporting over 95,000 keywords related to portable oxygen concentrators, clustering them, and sorting them into either the commercial or the informational keyword category.

3.3. Optimizing existing pages for target keywords

After we sorted the keywords into commercial and informational categories, we went through all the existing pages on the store.

If there were existing collections, products or blog pages that could be reused to target specific keywords, we reused them in order to maximize the project’s ROI.

We then apply additional SEO optimizations to existing pages such as optimizing the meta titles, headings or revamping the content as a whole, depending on the current quality of the pages.

3.4. Creating new pages to target newly identified keywords

This is the part of our SEO strategy that 99% of other SEO agencies wouldn’t even bother doing, yet, it’s the most crucial part of the entire SEO project.

You see, SEO can deliver a great ROI optimizing existing pages, but you know what delivers an even higher ROI?

Launching new pages to target relevant high-converting keywords that you have never targeted before, and do you know why this works so well?

It works well because once Google sees your brand as an authority in the niche (which is achieved through content), it becomes significantly easier to rank at the top of page 1 for your key commercial keywords.

And that’s exactly what we do.

For commercial keywords, we launch new collections or product pages…

For informational keywords, we write new blog articles that provide the best possible answer online, to the customer’s query.

This positions us as an expert in the eyes of Google, as well as builds a ton of trust in the eyes of the visitor.

4. Content Writing, Uploading, and Publishing

After the content plan is done, we proceed with content writing.

Our writing team follows a 5000-word long in-depth guide to produce every content piece, but ultimately it comes down to the following steps that they always follow:

4.1. Identifying Search Intent

Start by opening the target keyword of the article in an incognito window, and figure out the reason behind someone typing that keyword into Google.

Why are they looking for that, what do they want to find, learn or achieve with that search?

Figure that out, and position the entire article around answering their question.

4.2. Creating an Article Outline

While in the incognito window, click around the top 5 or top 10 results on page 1 of Google.

Figure out what they're all covering, and create an outline for an article that covers all of the topics and subtopics in one article.

This allows you to have the most in-depth article on the topic, which usually results in great rankings and lots of traffic.4.3. Linking to Keyword Mapped Pages

Remember the key collection and product pages we identified and optimized earlier?

This is where they come in.

With every article, you write, try to interlink to at least 5 relevant pages you defined in your keyword mapping.

This not only improves UX, but it also sends referral traffic and link juice to those keyword-mapped pages and gives them a further ranking boost.

4.4. Interlink with Other Articles in the Same SILO

Interlink the newly written article, with all of the other articles in the same SILO/group of articles, using keyword variations as anchors.

By doing this you're helping Google understand the context of your articles better, which gives you an additional boost in the rankings.5. Let’s talk about links…Linkbuilding has gone through a complete revolution since 2020 when Google started rolling out dozens of “helpful” content updates.

5. Let’s talk about links…

Linkbuilding has gone through a complete revolution since 2020 when Google started rolling out dozens of “helpful” content updates.

There are hundreds of different ways to build and assess links, for us, the following metrics are the most important (in order)

• domain traffic,

• incoming vs outgoing domain ratio,

• domain rank (DR),

• branded search of the website/domain.

While some of these metrics might seem unconventional, they’ve been the most surefire way to vet the quality of links we’re building not only for our clients but also for our own brands.

In terms of our go-to strategy for linkbuilding, we like to focus on PR and outreach, where we get the client featured in relevant media publications in the form of guest posts.

We also write the content for all the guest posts we publish for our clients and optimize the guest post itself for specific keywords, so that the guest posts also start ranking and getting traffic.

That's because a guest post that gets traffic is SIGNIFICANTLY more valuable than one without the traffic, no matter the DR of the domain.

In terms of the anchors, we focus primarily on branded anchors and build most of our links to the homepage and collection pages, as those are the most natural, in the eyes of Google.

Results Achieved

After cleaning up the technical SEO issues, migrating the store to the main domain, and focusing on publishing a lot of keyword-optimized content, while building high-authority links, we achieved the following…

• $680,841.87 generated solely from organic SEO traffic;
• 472% growth in organic clicks;
• 131,892 clicks and 6,597,672 impressions generated;
• 126 pieces of content published and 215 high-authority DR50+ links built.

Final Word: When you combine technical precision, killer content, and high-quality links, magic happens. Our work with MainClinicSupply.com is a testament to the power of a strategic SEO approach that drives both traffic and revenue.

Client's Comments

From 30,000 to 165,000 monthly clicks in just 9 months.

We were approached by OrlyBeauty.com, a privately owned nail polish company that's been around for over 40 years, a brand with a legacy, massive amounts of PR and practically no content strategy. We were over the moon when we landed this project.

After running the initial mini audit, and talking with the client, we identified the following issues and opportunities.

These included:

• Poor technical & on-page SEO foundation,
• Insufficient keyword research & keyword mapping,
• Dozens of cases of keyword cannibalization,
• No content marketing or content planning done.

Let's now jump into more details about each one of the steps listed above, that allowed us to scale up the brand's organic traffic from 30,000 to 165,000 monthly clicks, in just 9 months.

1. Running a full Shopify SEO Audit

Every successful project begins with an in-depth full SEO audit, we start with a review of over 285 on-page, off-page, and technical SEO factors.For MainClinicSupply.com, we uncovered numerous technical SEO problems and on-page optimization issues caused by their extensive product catalog. Addressing these was critical to ensuring smooth site performance and better ranking potential.

Some of the identified SEO quick-wins include…

• Migration from subdomain to main domain: Subdomains dilute the overall authority of your main site.
• High volumes of spammy domains: Low-quality or suspicious domains linking to the site, potentially harming its authority and trustworthiness.
• Irrelevant do-follow links: Outbound links that point to unrelated websites, potentially weakening the site’s SEO strength and ranking potential
• Broken backlinks: External links pointing to missing or incorrect pages on the site, leading to a poor user experience and lost link value.
• Unoptimized Shopify URL structure.

2. Full SEO Audit Implementations

Once we pinpointed the issues and opportunities, we immediately got to work and started implementing all the necessary changes to the Shopify store.

3. Keyword Mapping

Another issue that OrlyBeauty.com was dealing with were unoptimized pages.

There hasn't been much attention paid to optimizing specific pages, for specific keywords - which I understand since one of their main channels is paid advertising, which doesn't require keyword optimization as SEO does.

Even without the keyword mapping, the store was getting decent organic traffic, but there were definitely a lot of opportunities to lift that further.

With that in mind, we researched all of the brand's top performing organic collection and product pages, as well as all of the top performing pages of our competitors.

We came up with a template for the meta titles and descriptions of product pages we knew would allow us to capture the most relevant money keywords, and then we applied the meta titles & descriptions to every single product page, which instantly resulted in a boost in rankings.

4. Keyword Research and Content Planning

Up next is content planning...

Yes, we dedicate an entire step in our process to content planning, as we believe it's one of the most important parts of the process, especially when you write as much content, as we do for our clients.

(We're writing anywhere between 30,000 and 100,000 words for our clients, per month.)

The reason why we're so aggressive with the amount of content we write and publish is not only because it's the fastest way to get tons of traffic and opt-ins (which are then converted into sales)...

But also because we're able to quickly become a topically relevant site in the eyes of Google, and once you achieve topical relevancy, SEO becomes really easy.

(Topical relevancy is achieved when you cover a topic so extensively, that Google learns that you're one of the best sources online for that topic - and then just hands over all the rankings to you.)

This is exactly what we achieved with OrlyBeauty.com - we planned a ton of content, all related to frequently asked nail polish questions, we covered everything from how to apply & remove nail polish to nailpolish trends and style guides.

We exported over 300,000 keywords, filtered them, clustered the keywords by intent, and then organized all of them into SILOs & article groups.

The reason why we organize articles into SILOs is to further improve topical relevancy, by interlinking all the relevant articles in the same SILO with each other.

Up next we have steps 5 and 6, which are done on a monthly basis, while the steps prior are done just at the start of client onboarding.

5. Content Writing, Uploading, and Publishing

After the content plan is done, we proceed with content writing.

We have a 5-page long SOP for our writing team, but ultimately it comes down to the following steps that they always follow:

1. Identifying Search Intent

Start by opening the target keyword of the article in an incognito window, and figure out the reason behind someone typing that keyword into Google.

Why are they looking for that, what do they want to find, learn or achieve with that search?

Figure that out, and position the entire article around answering their question.

2. Creating an Article Outline

While in the incognito window, click around the top 5 or top 10 results on page 1 of Google.

Figure out what they're all covering, and create an outline for an article that covers all of the topics and subtopics in one article.

This allows you to have the most in-depth article on the topic, which usually results in great rankings and lots of traffic.

3. Linking to Keyword Mapped Pages

Remember the key collection and product pages we identified and optimized earlier?

This is where they come in.

With every article, you write, try to interlink to at least 5 relevant pages you defined in your keyword mapping.

This not only improves UX, but it also sends referral traffic and link juice to those keyword-mapped pages and gives them a further ranking boost.

4. Interlink with Other Articles in the Same SILO

Interlink the newly written article, with all of the other articles in the same SILO/group of articles, using keyword variations as anchors.

By doing this you're helping Google understand the context of your articles better, which gives you an additional boost in the rankings.

6. Linkbuilding

Finally, we come to linkbuilding.

Most SEOs would place this at the top of their list, but we prefer to focus on it, after the first batch of articles goes live - not because we believe content is more important than linkbuilding...

But because we're able to get a higher ROI on links, after publishing new content.

In terms of our go-to strategy for linkbuilding, we like to focus on PR and outreach, where we get the client featured in relevant media publications in the form of guest posts.

We also write the content for all the guest posts we publish for our clients and optimize the guest post itself for specific keywords, so that the guest posts also start ranking and getting traffic.

That's because a guest post that gets traffic is SIGNIFICANTLY more valuable, than one without the traffic, no matter the DR of the domain.

In terms of the anchors, we like to use natural anchors and prefer linking to blog posts, instead of money pages like collection and product pages.

NOTE: Because Orly had massive domain authority prior to starting the project, we didn't have to invest a dime into linkbuilding. This made this SEO campaign even more efficient in terms of budgeting, as we were able to leverage the domain authority that was built previously through all the years of hard work and PR.

And that's it - After about 3 months, the results from the audit and implementations really started to kick in.

With all of the keyword-targeted content and niche-specific link building, we really started dominating more and more of our target keywords.

Following the exact steps above allowed us to scale Orly's organic traffic from 30,000 to 165,000 monthly clicks in only 9 months.

70% Increase In Traffic 45 Days After Audit Fixes

The Challenge

We were approached by french pet store to audit their site and fix all technical errors. Over a 2-3 week period we completed a detailed audit and implemented all changes. These included:

• Fixing index bloat and pagination issues to increase the site's crawl budget
• Sitemap and robots.txt optimisations
• Page speed optimisation
• Site structure changes for improved silo'ing of content
• Fixes for incorrect redirects, orphaned pages and broken backlinks.

The Results

In just 45 days after the fixes were implemented, the store got a huge ranking boost in the organic keywords and search results, the traffic grew by  over 70%.

Client's Comments

20,000 More Monthly Visitors In 4 Months

The Challenge

ExamsPM.com sells courses and educational materials, up to the summer of 2020, their traffic sources were mainly paid advertising and organic YouTube traffic, but not much organic traffic from Google.

The goal of the project was to increase organic traffic coming from Google to generate more sales & revenue.

The Solution

After running a full audit through the site, we spotted numerous technical & on-page errors, which presented direct quick-win opportunities.

In the audit, we also performed keyword research for the entire niche, as well as reverse engineered organic strategies of every single competitor.

We started by fixing all the technical challenges, and implemented all the quick-wins spotted in the full audit.

After that, we spent about 3 months focusing on content marketing & link building.

The Results

We’ve been able to lift organic traffic from the average of 200-300 clicks per day, to the current average of 1000-1500 daily clicks, resulting in a 500% organic traffic increase in just 4 months.

Client's Comments

From 50 to 3,000 Daily Visitors in 3 months

The Challenge

A food & beverage store specializing in both B2B and B2C sales approached GoldenWeb in January 2020. At that point, all of their sales were coming from mainly cold calling, referrals, as well as Facebook ads for the B2C side of the business.

The goal of the project was to increase the store’s organic traffic to lift organic revenues & improve brand awareness.

The Solution

GoldenWeb first ran an in-depth SEO audit for the store, where we covered 285 factors.

We identified all the quick-win growth opportunities, researched the competitors & reverse engineered their strategies, and also made a content plan.

(One of the challenges was that the store hadn’t done any content marketing prior to our collaboration.)

The Results

After resolving all the technical issues, and implementing all the quick-win opportunities from the audit, we started working on content marketing.

In just 3 months, we were able to publish over 50 long form articles, as well as build dozens of high authority links to both product pages & blog articles.

This resulted in explosive growth, and today, the store is generating between 2,000 - 3,000 daily clicks, solely from organic traffic.

Best of all? We’ve only covered a small part of our content plan, so this is just the beginning.