Blogging on Shopify
Blogging on Shopify is an important aspect of digital marketing that can help businesses reach their target audience and create engaging content. Shopify provides an easy-to-use platform for building and managing a blog, with features like customizable themes, intuitive designs, SEO tools, social media integration, and more.
In this article, we will discuss the different ways to leverage Shopify for blogging and how it can benefit your business. We will explore Shopify blogging best practices and tips for optimizing your blog posts for maximum visibility and engagement.
Can Shopify be Used for Blogging?
Yes, Shopify can be used for blogging. The platform offers a blog feature that allows you to create a blog for your store, post content, and even share it with customers and other users. With Shopify's blog feature, you can easily build an organized site that focuses on the topics relevant to your business.
You can also add a WordPress blog to Shopify, which further expands the range of features available for your blog. This includes custom design options and other advanced features that you can use to create a unique blog for your store.
Why You Should be Blogging on Shopify
There are many reasons why you should blog on Shopify, including:
Provide Value to Clients
To stick out from the competition, you must provide value to your customers. Blogging on Shopify can help with this by allowing you to create engaging content that is relevant to your customers. By using blogging as part of your digital marketing strategy, you can reach out to customers and keep them informed about new products or services, upcoming promotions, and more.
You can even add products to your Shopify blog posts to further promote your store.
Blogging is also a great way to increase organic traffic to your website and build brand awareness. By creating interesting, informative content that customers find helpful, you can attract more visitors to your website who are interested in what you have to offer. This leads to an increase in sales and conversions over time.
By blogging on Shopify, you can help to educate your customers about various topics related to your store or industry. You can use blog posts to explain complex concepts or show the latest trends in the market. This allows you to build trust with your customers and demonstrate that they can rely on you for accurate and up-to-date information.
For instance, if you have a store selling cookware, you can add recipes to the Shopify blog showing customers how to use your products to make delicious meals. This type of content can be used to boost engagement and drive more sales.
Blog posts are also a great way to create awareness about your store. By sharing content on social media, you can reach a wider audience and make sure that more people know about your business. This could lead to increased brand recognition and trust in the long run.
Blog posts on Shopify can also help you increase engagement with customers. By interacting with readers and responding to comments, you can create an engaged community of customers who are invested in your brand.
Share Your Store News
Blogging on Shopify helps you share news and updates about your store, such as new products or services, upcoming sales, and more. This is an effective way to keep customers informed about what’s happening with your business and make them feel more connected to your brand.
Convert Traffic Into Leads
Blogging on Shopify is an invisible way to convert traffic into leads. By creating content that is relevant and helpful to your potential customers, you can direct them to sign up for emails or take part in surveys. This helps you build relationships with customers and generate more leads over time.
Provides SEO Benefits
Finally, blogging on Shopify can provide SEO benefits. By creating content that is optimized for search engines such as Google, you can improve your visibility in the SERPs and increase organic traffic to your store. Shopify also provides built-in tools like meta tags and Open Graph data that you can use to further optimize your blog posts for SEO.
Blogging on Shopify can also significantly reduce Shopify SEO cost. When you optimize your blog posts, they can result in more organic and free traffic to your store. Therefore, instead of having to pay for expensive advertising campaigns, you can rely on the benefits of content marketing to reach your target audience.
Drive Long-Term Results
Blogging is an evergreen strategy that can help you drive long-term results for your business. Regularly creating content and engaging with customers can create a steady stream of leads and sales over time.
Pros And Cons Of Using Shopify For Blogging
Easy To Use
The Shopify built-in blog is extremely user-friendly and easy to set up. Even if you’re new to blogging on Shopify, the platform makes it simple to create blog posts with no coding knowledge required.
Shopify also provides plenty of options to customize your blog. You can add images, videos, and galleries to your posts as well as create polls and surveys for readers. This allows you to make your blog look more professional and engaging.
Shopify includes a number of SEO-friendly features for each blog post. This includes the ability to customize meta titles, descriptions, and URLs as well as use specific tags on your posts. All these features help to improve how search engines find your content so it can appear higher in SERPs.
Even though Shopify offers some customization options for blog posts, it lacks more advanced features compared to other blogging platforms. You may need to use a Shopify blogging app or a web developer to make more extensive customizations.
Limited Analytic Options
Shopify's analytics and reporting features are limited compared to other blogging platforms. While you can access basic metrics such as page views, unique visitors, and bounce rate, these don’t offer the same level of insight and analysis that other platforms may provide.
However, our SEO services can help deal with the drawbacks of Shopify and help you make the most of your blog.
Shopify Blogging Best Practices
Adding a blog to Shopify isn't just about creating content and sharing it. It's also about following best practices to ensure your blog is optimized for search engines, engaging for readers, and helping you reach the goals of your business.
When blogging on Shopify, there are some key considerations to keep in mind:
Keyword Research & Content Plan
Understanding the language your customers use to search for content and products is an integral part of blogging on Shopify. By identifying the words and phrases customers are typing into search engines, you can use them in your blog posts to better optimize them for search engine rankings.
Keyword research involves more than just looking at what other people are saying. It’s also about understanding the context of customer searches and developing a content plan that meets their expectations.
When undertaking keyword research, we use the most powerful keyword research tools such as SEMrush, Ahrefs, and Google Adwords to uncover words used in customer searches. With the insight gained from keyword research, we create an editorial calendar that caters to a variety of topics related to your business and products.
Once we have identified a combination of long-tail and short-tail keywords to target, we then create a content plan that outlines the topics, keywords to target in each post, and goals for the blog.
The best content plan contains a mix of evergreen, seasonal and timely content. This mix keeps your blog fresh and engaging. Evergreen content can be used to build an audience over time, while seasonal and timely content can help capture the attention of readers who are looking for information about new products or upcoming events.
We recommend creating a content plan that spans multiple months to ensure your blog is consistently populated with new and engaging content.
Set a Monthly Publishing Goal
Creating the best content plan without clear goals is like having a map without a destination. You need to know where you are headed and how you plan to get there. When blogging on Shopify, we recommend setting monthly publishing goals that help keep you focused and motivated.
All goals you set should be:
- Specific: The worst thing you can do is set a goal like “Blog more”. Instead, establish an achievable number of blog posts you want to publish each month, i.e., “Publish 10 blog posts per month”
- Measurable: Clearly outline what success looks like and how it will be measured. For instance, “Drive 10,000 organic visitors to the blog each month”
- Realistic: Make sure the goals you set are achievable. Setting an unrealistic goal may lead to frustration and can derail your blogging efforts altogether. For instance, instead of setting a goal like “Dominate the blogosphere”, start with something achievable like “Increase organic engagement by 10% each month”
- Time-bound: Put a timeline in place to ensure you meet your goals. For example, “Publish 10 blog posts by the end of the month” or “Drive 100 organic visitors to the blog within one week”
Ensure your goals capture the number of words you want to write, the topics you want to cover, and any other engagement metrics, such as monthly visitors or conversions. We advise our clients to aim for about 20,000 words a month. This is enough to ensure you consistently create quality content that helps your blog reach its goals.
Understand Search Intent
Before you start writing blog posts, you should ensure that the content we create aligns with customer search intent. Search intent refers to why someone is typing a query into a search engine and what they hope to find.
We use tools like Google Search Console and Ahrefs to gain insight into how customers are searching and which topics they are interested in. This helps create content that meets their needs and provides useful information.
By identifying customer search intent, you are able to produce content that resonates with them, helping you to build an engaged readership and drive organic traffic to your blog.
Write Quality Content
Once you clearly understand customer search intent, it’s time to start creating content. Quality content is original, relevant, and engaging. It should provide a clear value to the reader while addressing their needs and helping them to solve problems or make informed decisions.
The best content is written in a conversational tone and should include visuals such as images, illustrations, and videos to help engage readers. it is also well-structured, easy to read, and contains external links that direct readers to credible sources.
Finally, always make sure to proofread your content and double-check for accuracy. Quality content requires a lot of effort, but it is worth it for the long-term success of your blog.
After you have written the content, it’s time to optimize it for search engines. On-page SEO is a crucial part of the process. It refers to the practice of optimizing your web page in order to rank higher and drive organic traffic.
At GoldenWeb, we help you ensure that your content meets the standards set by search engines. Our Shopify SEO services cover every aspect of on-page SEO including optimizing titles, meta descriptions, headings, and content to ensure that it is properly indexed by search engines.
We help you identify and implement keyword strategies to drive organic traffic and increase visibility.
We also use tools such as Ahrefs to identify competitor strategies and uncover opportunities to outrank them. This helps you create a competitive advantage while driving additional organic traffic to your blog.
Below are a few of our on-page SEO best practices you can implement to help optimize your blog posts:
- Utilize structured data markup: Structured data markup helps search engines better understand the content of your blog posts and can help them to rank higher in SERPs
- Don't keyword stuff: Avoid cramming content with too many keywords as this can negatively impact your rankings
- Choose the right URL structure: Make sure to include relevant keywords in your URLs for better indexing and improved visibility.
One of the best techniques for driving organic traffic and improving SEO is internal linking. Internal links are hyperlinks that direct readers to other pages within your website.
We recommend creating a linking strategy to help you identify the most effective opportunities to include internal links in your content. This helps search engines crawl through your website more easily while providing additional resources and information to readers.
At GoldenWeb, our internal linking strategy involves siloing content by topic. This is a practice that helps organize content into related categories, making it easier for search engine crawlers to find relevant information.
We also use tools such as Screaming Frog to audit our internal links on a regular basis and ensure they are up-to-date. This helps us maintain optimal SEO performance while providing readers with valuable resources.
Adding external links is another great way to increase visibility and search engine rankings. External links are hyperlinks that direct readers to other websites with relevant information. This helps search engines identify credible sources and improves trust in your content.
However, external linking should always be done with caution. Some sites may have relevant information but are unreliable or untrustworthy. The best way to avoid any issues is to only link to credible and authoritative sources. You can use tools such as Moz and Majestic to help identify reliable sources before adding external links. Keep the maximum number of external links to two or three per page, and make sure they are contextually relevant.
How To Create A Blog On Shopify
Now that we have covered the best practices for blogging success let’s look at how to create a blog on Shopify. Below are some practical tips that will help you get started:
Pick A Niche
The most important step in creating a blog on Shopify is to pick a niche. This will help you focus your content and make it easier for potential customers to find what they are looking for. Consider topics related to your product or service and narrow down the scope of your blog accordingly.
For instance, if you are selling handmade jewelry, you might focus on topics related to unique jewelry designs, DIY projects, and trends in the industry.
Choose A Platform
Once you have settled on a niche, it’s time to choose a platform for your blog. Shopify is a hosted platform that makes it easy to create a blog in minutes. You can choose from various templates and customize your blog's look and feel.
Choose A Theme
Your theme will be an extension of your brand and help set the tone for your blog. Shopify offers a variety of themes that you can use to customize the look and feel of your blog. Consider what type of content you’ll be creating, as well as the type of look and feel you want to convey when choosing a theme.
Pick A Name
Your blog needs a name that reflects your brand and stands out from the competition. Try to find something unique and memorable that will help draw readers in. This could be a combination of words related to your niche or something more creative.
For instance, if you sell handmade jewelry, your blog name might be “Jewelry Makers’ Tales” or similar.
Plan Your Content
Before you start writing, it’s important to have a plan for your content. This could be as simple as a list of topics or a more detailed outline with specific goals and objectives that you’d like to cover in an article. Having this plan in place will help keep you on track and ensure that you are creating content that is relevant to your readers.
Looking to grow your organic traffic with quick wins?
Blogging on Shopify is just the tip of the iceberg when it comes to improving your website’s visibility and success. Partnering with a Shopify SEO agency can help you take your blog to the next level.
At GoldenWeb, we pride ourselves on delivering results with our comprehensive Shopify SEO services. We start with a detailed SEO audit that identifies over 285 SEO and CRO opportunities, ranging from on-page SEO, all the way to technical SEO and conversion rate optimization.
We start every SEO project with the full audit, as it’s the best way to ensure a very high ROI.
If you’d like to see an example of our full SEO audit, feel free to request a mini audit where we’ll run your store through 10 potential quick-win SEO opportunities to see if your store is a good fit for us to work together.
"GoldenWeb’s work has been amazing for us.
We already had a decent base with content and structure, but their work has positioned us to continue to make gains in very competitive areas."
"Benjamin and his team have been great to work with, have proven themselves with a ton of results.
Benjamin goes out of his way to provide value in all areas of the business as he's an operator himself."