Shopify SEO FAQs
What are Shopify's SEO limitations?
Shopify's biggest SEO limitation is that you can't create parent and child collection pages. All collection pages on Shopify are treated the same, so it's quite challenging to build a hierarchy of parent-child collection relationships. This is especially frustrating when you're trying to increase organic visibility, traffic, and revenue by expanding into more collection pages through keyword research, which is one of my personal favorite ways to scale Shopify SEO.