Shopify SEO FAQs
How do metafields improve SEO on Shopify?
Metafields on Shopify have no direct effect on SEO by themselves. They simply let you add extra fields to specific templates, like collection pages, product pages, or blog pages, whether you use them or not makes no difference to your store's performance. However, if you use metafields to add extra keyword-rich, SEO-optimized content that also improves the user experience, then yes, you'll see an improvement in SEO on your Shopify store.