Shopify SEO FAQs
How do I preserve my SEO when migrating to or from Shopify?
When migrating to or from Shopify, the most important thing for preserving SEO rankings and traffic is making as few changes to the store as possible. That means focusing on preserving the content, the heading structure, the URL structure, and the header and footer menus, along with all the other on-page elements. Ideally, there should be as few changes as possible. And the most important thing after the migration is to run a full technical SEO audit, turn the entire store upside down to make sure there are no errors in its technical SEO foundation.