How to Export Shopify Blog Posts & Preserve SEO Traffic!
Imagine having massive traffic on your existing Shopify store, but you eventually want to move to a different platform. The thought of losing all that traffic and starting from scratch is scary, but don't worry! You can export your Shopify blog posts and take the traffic with you.
In this article, we'll show you how to export your Shopify blog posts so you can move to a new platform without losing any traffic or valuable content. We will look at the instances where you might want to export your blog posts, why you need to do it, and provide a step-by-step guide on how to do it with ease. By the end of this article, you should be able to confidently export your Shopify blog posts without any trouble.
Why Export Shopify Blog Posts?
There are several instances where you might want to export your Shopify blog posts. They include:
Migrating to a New Domain
We recommend you do this if you're moving your store to a new domain. This is because it's the best way to preserve your traffic and search engine rankings. If you don't export your blog posts and simply start publishing on your new domain, you will have to start from scratch in terms of SEO and traffic.
By exporting your blog posts and redirecting your old blog URLs to your new domain, you can keep your traffic and search engine rankings intact. This is a crucial step in migrating your Shopify store to a new domain and should not be overlooked.
Merging Multiple Shopify Stores
Running multiple Shopify stores can be a lot of work. You have to manage different products, orders, customers, and so much more. If you're finding it tough to juggle multiple stores, you might want to consider merging them into one.
Another example where merging multiple Shopify stores makes sense is when you acquire a competitor or another Shopify store in a related niche.
When you merge multiple Shopify stores, you need to export the blog posts from all the stores and import them into the main store. This will ensure that none of your valuable content is lost in the process and that all your blog posts are in one place.
In such a scenario, you might have different blog post URL structures in each of your stores. By exporting them and importing them into the main store, you can unify your blog post URL structure and make it easier for your customers as well as Google to find your content.
Backing Up Your Shopify Store
One of the best Shopify blog SEO practices that most Shopify owners ignore is backing up their stores. Just like any other website, your Shopify store is susceptible to hacking, server crashes, and so much more. If you don't have a backup of your Shopify store, you could lose all your valuable content, including your blog posts.
When backing up your Shopify store, you should always export your blog posts and save them in a safe place. This way, even if something happens to your store, you'll still have all your content and can quickly restore it.
Whether you use a Shopify blog app that creates automatic backups or you manually export your blog posts, make sure you always have a backup. This will save you a lot of time and hassle in the long run.
Switching to Another Platform & Want to Maintain Traffic
Even though Shopify is one of the best, if not the best, eCommerce platform out there, there might come a time when you want to switch to another platform. Maybe you're not happy with Shopify's features or pricing or want to try something new. Regardless of the reason for switching platforms, you need to export your blog posts first.
If you don't export your blog posts and republish them on the new platform, you’ll obviouslyl lose all the traffic and rankings you've built up on Shopify.
By exporting your blog posts, migrating them to the new platform and redirecting your old URLs to the new URLs, you can maintain your traffic and rankings and make the transition smoother.
Search engine spiders may also have trouble indexing your content on the new platform, which can further impact your traffic and rankings. Exporting your blog posts and redirecting old URLs to new ones ensures that this doesn't happen and that your content is properly indexed on the new platform.
What to Pay Attention to When Migrating to Maintain Traffic Level & Rankings
When exporting Shopify Blogs, it’s important to note a few things to maintain traffic levels and rankings. They include:
On-Page SEO & URL Structure
You need to pay attention to many on-page SEO factors when migrating your blog posts to a new platform. This includes title tags, meta descriptions, alt tags, image file names, header tags, and more. If you don't pay attention to these factors, you will likely see a drop in traffic and rankings.
Another important factor is your URL structure. If you change your URL structure, you will need to set up redirects from the old URLs to the new ones. Ensure your innerlinks are also updated to point to the new URLs.
If you maintain the same URL structure, you won't need to set up redirects and can keep your rankings and traffic. A good idea is to use the same URL structure on your new platform as you did on Shopify. This will make the migration process significantly easier, although it’s not always possible depending on the URL structure limitations of the particular platform.
Your blog posts need to be high-quality and relevant if you want to maintain your traffic and rankings. When exporting your blog posts, ensure all the content is transferred over, and there are no errors.
There are instances where some parts of your blog posts might not be transferred over. This can happen if you're using a different platform or if there are errors in the export process. If this happens, you will need to edit the content manually and ensure all the parts are there.
If you have broken links in your blog posts, fix them before exporting your content. This ensures that your content is transferred over properly and that there are no errors.
At GoldenWeb, we have a team of content specialists that can help you with migrating your blog posts and ensure all the content is transferred over properly. We can also run a full SEO audit after the migration is finished to ensure there are no technical SEO errors holding back your organic traffic.
When exporting your blog posts, pay attention to the comments. If you're using a different platform, the commenting system might be different. In such cases, you will need to export the comments manually and import them into the new platform.
Remember, having too many comments on a blog post can be seen as spam by search engines. We, therefore, advise our clients to moderate their comments and only keep the relevant ones.
You can also use a comment moderation tool to help you with this. These tools will help you identify spammy and irrelevant comments so you can delete them.
The human brain processes images 60,000 times faster than text. This means that images are an important part of your blog posts. Images can also help improve your traffic and rankings as they are often used in social media posts.
When exporting your blog posts, ensure all the images are transferred over properly. This includes the file names and alt tags. You may need to edit the images manually if they're not transferred over properly.
It's also a good idea to optimize your images for SEO. We, therefore, use relevant keywords in file names and alt tags. We also ensure that the images are in the right size and format. This helps improve our traffic and rankings.
How to Export Shopify Blog Posts
Now that we've gone over some of the things to keep in mind when exporting your blog posts. There are two main ways to do this:
- Manual Export of Shopify Blog Posts
- Use an App to Export Shopify Blog Posts
Let's take a look at each method in detail.
Manual Export of Shopify Blog Posts
The first way to export your blog posts is to do it manually. This means you will need to copy and paste the content from Shopify into a Word document or an Excel spreadsheet.
You will also need to copy over the images, comments, and other data manually. This can be a time-consuming process, especially if you have a lot of blog posts.
Use an App to Export Shopify Blog Posts
The second way to export your blog posts is to use an app. There are many apps available that can help you with this. They include:
Matrixify is an app that can help you export your blog posts from Shopify. It comes with a plethora of features that can help you with this. You can export blog posts in an excel sheet or zipped folder. The method you choose will depend on your needs.
The app also allows you to export comments, images, and other data. This can be helpful if you're using a different platform and need to migrate your data.
Matrixify allows users to schedule regular automatic backups. This helps ensure that your data is always backed up and you can restore it if something goes wrong.
To export your data using Matrixify:
- Go to your Shopify admin
- Click on "Apps"
- Search for "Matrixify"
- Install the app
- Once the app is installed, click on "Export"
- Select the data you want to export
- Choose the format you want to export in (Excel or Zip)
- Click on "Export"
Your data will now be exported. You can then import it into the new platform.
LitExtension Store Migration
Another app you can use to export your blog posts is LitExtension Store Migration. This app can help you migrate your data from Shopify to another platform. It supports a wide range of other platforms, including WordPress, Magento, Wix, WooCommerce, BigCommerce, Cart66, and more.
You can use this app to migrate all data contained in your Shopify blog posts. This includes the content, images, comments, and other data.
The app also helps create Create 301 redirects. These are important if you're changing the URL structure of your blog posts. The app will also automatically map your data to the new platform, hence ensuring all traffic, rankings, and link juice is preserved.
To use this app:
- Go to your Shopify admin
- Click on "Apps"
- Search for "LitExtension Store Migration"
- Follow the instructions to install the app
- Once installed, click on "Open app"
- Select Shopify as your Source Store and choose your Destination Store
- Choose the entities that you want to migrate (in this case, choose "Blog posts")
- Start the migration!
The process is simple and straightforward, and the app does all the work for you. This is a great option if you want to move your blog posts to another platform.
Looking to grow your traffic and outrank your competitors?
Migrating blog posts is only a small part of a migration process. If you're looking for more comprehensive and effective Shopify SEO results, consider partnering with GoldenWeb.
We're a team of dedicated Shopify experts who are passionate about helping our clients succeed. You can check out this Shopify SEO case study to see how we helped one of our clients increase their traffic, revenue, and organic rankings.
When you partner with us, we'll work closely with you to understand your business goals. We'll then develop a personalized Shopify SEO strategy that's designed to help you achieve those goals.
Our comprehensive SEO audit identifies over 285 SEO and CRO growth opportunities, ranging from technical fixes to content and UX enhancements. Our team will also help you implement the recommended changes, so you can focus on running your business.
We offer a free mini-audit that seeks to identify technical SEO issues that could be holding your Shopify store back. We then develop tailored solutions to help you fix those issues and improve your SEO. Book your free audit today and see how we can help skyrocket your Shopify store's growth.
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