Best Shopify Blogs by DTC Brands!

As a Shopify store owner, one of the most important resources you can have is a good blog. A blog can advertise your store and its products, provide helpful advice and tips, or simply share interesting stories. It's also a great way to engage with customers and build relationships.

But with so many Shopify out there, where do you get inspiration or Shopify blog tips? This is why We’ve put together a list of the best Shopify blogs to give you some ideas and help you get your creative juices flowing. Read on!

How We Chose the Best Shopify Blogs

best shopify blogs

Before we dive into the list of the best Shopify blogs, it's important to talk about how we chose them. As a Shopify SEO expert, there are a few factors we considered to ensure the blogs we include in this post are of the highest quality. They include:

Content planning & Topic Clustering

The first and most important factor we look at when assessing the quality of a Shopify blog is its content planning and topic clustering. We make sure that the blog has an organized structure and covers topics that are relevant to the niche the store is in.

In addition to this, we also check if the blog is regularly updated with fresh content. A blog without frequent updates will quickly become outdated, so this is an important factor to keep in mind.

User Experience & Design

The user experience and design of a Shopify blog are also extremely important factors we consider when choosing which blogs to include in our list. We check if the blog has a mobile-friendly design and a user-friendly interface.

We also consider the overall look of the blog and make sure that it is visually appealing and easy to navigate. This will help ensure your visitors have a good experience when they visit your site, which can lead to higher engagement levels and more conversions.

If Content Is Based On Customer Journey

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Another factor we consider when choosing the best Shopify blogs is whether or not the content is based on the customer journey. This means that the blog should provide helpful and informative content to customers at different stages of their buying process.

For example, some blogs may focus more on helping customers find the right product for them or providing advice on how to use a particular product they’ve purchased. Others might focus on post-purchase support, such as how to get the most out of their purchase or how to contact customer service if they have an issue.

Optimized Meta Titles For Improved CTR

We check if the blog has optimized meta titles for improved click-through rate (CTR). This means that the titles of each post should be carefully crafted to make them more attractive to potential visitors and search engines.

Through this process, you can ensure that your blog posts are more visible in search engine results and attract more visitors to your site.

Optimized Headings For Featured Snippets

Headings are an important element of blog posts and can help to improve your ranking in search engine results. We check if the headings on each blog post are optimized for featured snippets, which are short summaries of a post that appear at the top of search engine results pages.

This helps to ensure that your post stands out from other results and increases your chances of gaining more organic traffic from search engines.


shopify blog post examples

We check whether the blogs interlink to content in the same topic cluster/silo. This helps to ensure that all the content in a particular topic cluster is connected and can easily be found by search engines.

It also improves the user experience on your blog, as it gives users easier access to related content which they may find useful.

On-Page SEO

On-page SEO is also an important factor we consider when assessing the quality of Shopify blogs. We check if the blog has implemented essential on-page optimization tactics such as including relevant keywords, optimizing meta descriptions and image alt tags, etc.

Great Opt-Ins or Calls-to-Action

Finally, we also check if the blog has great opt-ins or call-to-actions. This means that when a reader finishes reading an article, they should be presented with some kind of incentive to subscribe to your mailing list or follow you on social media.

This helps to increase conversions and engagement levels on your blog and can ultimately result in more sales for your business.

By assessing all these factors, we are able to find the best Shopify blogs out there that provide high-quality content, a great user experience, and essential optimization tactics to help them succeed online.

Top 10 Shopify Blogs

Now that you know what we look for in the best Shopify blogs let’s look at some of the top contenders. Here is our list of 10 of the best Shopify blogs out there:

1. BulletProof

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If you sell health-related products on Shopify, you need to get Shopify blogging inspiration from BulletProof. They have a wide range of topics that are all focused on health, wellness, and lifestyle.

75% of BulletProof's organic traffic comes from their blog. Their on-page SEO strategies and eye-catching visuals are what keep readers engaged. We found that BulletProof does an excellent job of creating content for each customer journey stage.

In terms of opt-ins, they offer a newsletter subscription and a quiz that customers can take to find out which product is the best fit for them. They also have a great call-to-action at the end of each post that directs people to their Shopify store.

This blog is a unique innerlinking strategy. All posts in the same category are linked together, making it easy for readers to explore related topics.

2. Manscaped

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Another health-related Shopify brand that has gained massive success thanks to its Shopify blogging strategy is Manscaped. They have a blog that focuses on all things related to male hygiene and grooming.

Manscaped's content strategy mostly focuses on creating helpful content that adds value to their readers' lives. They also create posts tailored toward their target audience, making it easy for them to connect with potential customers.

Their blog posts are also optimized for SEO, with topics that are informative and help increase organic traffic. Additionally, they have a great social media presence. They use their blog posts as the foundation for their content marketing strategy and draw attention to it through various channels such as Instagram, Facebook, and Twitter.

They use various opt-ins such as newsletters and discounts to draw more audience to their blog.

Manscaped is a great example of how Shopify can create an effective content marketing strategy focusing on quality content and reaching out to the right people. By combining various strategies, they have been able to increase their visibility, expand their reach, and grow their business while keeping their Shopify SEO costs down.

3. Gymshark

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Gymshark is one of the best Shopify blogs for fitness apparel. It is known for its quality, stylish and affordable products. However, one of their main attributes is their great blog. With an average of 10 posts per month, readers can stay up to date with the latest trends in fitness apparel and nutrition. Moreover, Gymshark also offers helpful guides on how to stay healthy and fit while still looking stylish.

As far as SEO is concerned, Gymshark blends an array of strategies that make them one of the top Shopify blogs. First, we noticed their on-page SEO involves strategic use of keywords and interlinking throughout the blog posts. Furthermore, Gymshark also runs its own affiliate program and has implemented effective link-building techniques such as guest blogging and influencer marketing to spread the word about its products.

Gymshark also features videos and images to break up the text, which helps them rank better in search engine results. Additionally, they have an active social media presence which is a key factor for any successful blog.

Overall, Gymshark is one of the best Shopify blogs for fitness apparel and nutrition advice. With its excellent SEO and social media strategies, Gymshark stands out from the competition as one of the best Shopify blogs.

4. United By Blue Journal

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United By Blue Journal is a fashion and lifestyle blog focused on sustainable living. They specialize in eco-friendly apparel, accessories, and home products made from recycled materials.

Their content strategy involves creating informative articles about topics like sustainability, health & wellness, and travel. This encourages readers to explore the various aspects of their brand while also giving them helpful tips that make it easier for them to live sustainably.

Additionally, the blog’s SEO is well done, with strategically chosen keywords and a well-executed on-page SEO strategy. We loved their CTAs, which you can find at the bottom of every post. They have a well-curated collection of posts and exciting visuals that make their blog worth checking out!

United By Blue Journal is the perfect example of how Shopify blogs use creative content strategies to draw in potential customers while also ensuring they stick around with informative pieces.

5. Death Wish Coffee Blog

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If you have a Shopify store made for coffee aficionados, then you should draw inspiration from Death Wish Coffee. This store claims to make twice as strong coffee, and their blog matches the same sensibilities.

It is filled with posts about making the perfect cup of coffee and guides on different brewing methods. The visuals they use are vibrant yet sophisticated. They have an aesthetically pleasing layout, making it easier to find what you’re looking for.

They also do a great job of mixing it up with interesting posts that don’t always have anything to do with coffee but still contribute to the overall experience. Their on-page SEO is well done, combining strategies such as internal linking, keyword research, and optimized meta tags. This helps them rank higher and bring more people to their blog.

Death Wish Coffee is a great example of how Shopify stores can use content to engage their audience and get their needed SEO benefits. You can create a successful blog that drives real results with the right strategies in place.

6. The Ridge Blog

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The Ridge is a wallet and accessories store on Shopify that frequently uses content marketing to promote its products. The Ridge blog features helpful posts about minimalist living, travel tips, and other lifestyle advice.

The Ridge combines great visuals with well-written posts to create an engaging experience for readers. They also make sure to include calls to action at the end of each post, effectively convincing readers to make purchases.

The Ridge also pays attention to the customer journey, with posts about how to use its products effectively. They also have an active social media presence and use influencer marketing to spread the word about their brand.

This blog is a testament to how consistency, quality content, and engaging visuals can create a great customer experience.

7. Luxy Hair Blog

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Luxy Hair is a Shopify store that specializes in luxury hair extensions. Their blog, Luxy Hair Stories, is home to informative posts about how to care for and style their products as well as inspiring stories of female entrepreneurs.

The styling tips featured on the blog are extremely helpful and feature gorgeous images from their customers. They also feature interviews with female entrepreneurs, which are both inspiring and educational.

One thing we notice about this blog is its content planning and clustering. Each post is related to the topic of hair care and beauty, creating a structure that makes it easy to find relevant topics.

They also include calls to action at the end of each post, encouraging readers to make purchases. Other opt-ins, such as newsletters and discounts, are also available for readers to take advantage of.

Overall, Luxy Hair's blog provides an engaging experience for its customers that motivates them to purchase the products being showcased.

8. The Leesa Resource Guide

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The Leesa Resource Guide is an inspiration if you sell bedding items and comfy mattresses. It’s a comprehensive blog that covers every aspect of sleep, from health tips to creative do-it-yourself projects.

Every post is well thought out and written with its target audience in mind. Their content marketing strategy also relates their products back to the topics they discuss.

The Leesa Resource Guide also offers opt-ins like newsletters and discounts, which entice readers to engage with their blog. They also have a strong social media presence that helps spread their brand awareness.

Interlinking blog posts is another great feature of the blog. It encourages readers to explore more topics and stay engaged with the content.

Overall, The Leesa Resource Guide is an excellent example of how a Shopify store can leverage content marketing to promote its products.

9. Purrr Blog by Modkat

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Modkat is a Shopify store that sells modern litter boxes and other accessories for cat owners. Their blog, Purrr, has helpful articles about cat care, litter box maintenance tips, and other topics related to cat ownership.

Their content planning and clustering are on another level. We noticed the formatting of their articles and how they tailor each blog post to meet the need of their readers. They also share helpful tips from time to time, which can help cat owners maintain a healthy environment for their pets. This is a great resource for pet owners looking for useful information about cats and cat care.

In terms of on-page SEO, they have also done a great job. Their content is well-optimized with relevant keywords and provides useful internal links within the blog post that direct readers to more relevant information. This makes their articles easier to read and more enjoyable for the reader.

10. The Squeeze Magazine by PRESS Healthfoods

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The Squeeze Magazine by PRESS Healthfoods is a great blog for anyone who wants to learn more about a healthy lifestyle. It provides useful information about nutrition and health and offers advice for those who want to make healthier choices in their everyday lives.

Their articles are well-researched and written in an entertaining and informative way. They have also included a few interviews with professionals in the health industry, so readers can get more insight into the topic.

For improved CTR, we noticed that the team at PRESS Healthfoods has implemented a few SEO techniques, such as using H1 tags and optimized images. They also make sure to include relevant keywords in the article titles, making them easier to find on search engine results pages (SERPs).

It seems they use the best Shopify blog apps to maximize their reach and grow their audience. This can be seen in how they embed related content, use social media sharing buttons, and even offer a newsletter subscription form at the bottom of each article.

Partner With The Best Shopify SEO Agency

All these Shopify blogs rank high on SERPs due to their adherence to high-quality content and SEO best practices. If you want to increase your online visibility and attract more customers, consider partnering with a reliable Shopify SEO Agency.

At GoldenWeb, we specialize in helping Shopify stores realize their full potential by helping them optimize their content and reach more customers. We offer a comprehensive Shopify SEO audit that digs deep into your SEO architecture and uncovers over 285 SEO & CRO growth opportunities. This includes keyword research, content optimization, technical SEO, as well as on & off-page SEO.

We then develop an actionable content and link-building strategy, helping you get your Shopify store to the top of SERPs. We can help you with everything from maximizing your SEO to correctly exporting your Shopify blog posts.

To help our customers understand our process, we provide a free mini-audit that includes an SEO analysis and a website content report. Book yours today and see how GoldenWeb can help your Shopify store reach its full organic traffic potential.

Deven Davis


"GoldenWeb’s work has been amazing for us.

We already had a decent base with content and structure, but their work has positioned us to continue to make gains in very competitive areas."

Alex Smith


"Benjamin and his team have been great to work with, have proven themselves with a ton of results.

Benjamin goes out of his way to provide value in all areas of the business as he's an operator himself."