How to Add Recipes to Shopify Blog with Recipe Schema!
Recipes are among the most overlooked yet powerful content types for Shopify brand owners. Not only are recipes a great way to engage readers but they can also be used to boost sales in your online store.
Posting delectable recipes on your Shopify blog can help to showcase items sold in your store and highlight the ingredients that make up a particular recipe. This helps readers to get creative with their product purchases while also giving them one more reason to shop from your store. This can go a long way in enhancing brand loyalty that extends beyond just a single purchase.
In this article, we will show you how to add recipes to your Shopify blog. We will explore different methods, so you can decide which approach works best for you.
Using The Recipe Kit
As a trusted Shopify SEO expert, one of the Shopify apps we recommend to our clients is the Recipe Kit. It helps business owners quickly and easily add recipes to their Shopify blog.
The app allows you to create recipes with step-by-step instructions, ingredient lists, ratings, reviews, and more. The user-friendly interface enables you to create beautiful recipe cards that are optimized for SEO.
In addition, the app has a powerful built-in nutrition calculator that helps you to display the nutritional information for each recipe. This explains why SEO services for Shopify stores in the food industry almost always involve using this app.
Organizing Your Shopify Store And Blog Structure For Recipes
Your goal when you add a blog to Shopify is to ensure visitors will have an easy time locating and accessing your recipes. One way to accomplish this is by creating a structured system that keeps your recipes organized and easy to find.
Here is a step-by-step guide that will make blogging on Shopify easier even for the most novice of users:
Step One: Create A "Recipes" Blog
The first and most important step is to create a "Recipes" blog in Shopify. This will serve as the hub of your recipe content, and it can store all your recipes in one place.
To create your blog:
- Go to Shopify > Online Store.
- Click on "Blogs" and select "Add blog".
- Give your blog a name, such as "Recipes", and click create.
Step Two: Add The Blog To Your Store's Navigation
Your Shopify store navigation is the primary way that customers navigate around your store. To make it easier for customers to find your recipes, you should add the "Recipes" blog to your navigation menu.
- Go to Shopify > Online Store and click on Navigation.
- Select the "Add menu item" option and choose "Blog".
- Locate your blog from the list of blogs and select it.
- Give your menu item a title, such as "Recipes", and click save.
Step Three: Install The Recipe Kit App
This Shopify app will help you easily create recipe cards for each of your recipes. To install the app:
- Go to Shopify > Apps and search for "Recipe Kit".
- Click on the "Add app" button and follow the instructions to complete installation.
Step Four: Select & Customize Your Recipe Card Design
The Recipe Kit comes with an array of beautiful recipe card designs. All these designs are high-response, and work with any Shopify theme. These print-friendly designs have a modern and professional look that impress even the most discerning of customers.
Selecting your recipe design is easy. During installation, you will be taken to a "Choose Recipe Design" page. Here, you will be presented with several design options. Select the one that best fits your store's brand and aesthetic.
Once you have chosen a recipe design, you can further customize it by selecting colors, fonts, and more. You can even add custom CSS if you want to add advanced styling.
Step Five: Create Your Recipes
Now that you have customized your recipe design, it's time to start adding recipes to your Shopify blog. Every time you add a new recipe, the app will create a beautiful card for it.
We recommend creating both short and long-form content for each of your recipes. This means including a short description of the recipe, as well as a detailed step-by-step guide. This will help customers get an idea of what they are making before starting.
When creating recipes, this app gives you two options:
Create a new blog post: You can attach your recipe to a new blog post, which will help with SEO and organic search visibility.
Attach to an existing post: You can also attach your recipe to an existing post if you want. This is useful if you already have a blog post that talks about the recipe, as it will help consolidate information.
Let's talk a little bit about the first option. To create a new blog post for your recipe:
- Click the "Create A New Blog Post" button from the Recipe Kit app.
- Give your post a title, and write up a short description of the recipe.
- Click the "Create Blog Post" and start creating your recipe.
- Add all the ingredients and instructions to the recipe. You can just write a few details, and expand later on the Shopify blog editor.
- Add other details such as recipe author, cooking time, and nutrition information.
If you want to add products to your Shopify blog post for ingredients, simply type the ingredient and click the "Attach Shopify Product" button located beside the ingredient input. Once you have done this, customers will be able to click on the ingredient and be taken directly to the product page.
Step Six: Save Your Recipes
Once you are satisfied with your recipe, hit the save button, and your post will go live. You will now have a well-structured recipe blog system for customers to read and follow.
To view your recipe, hit the "View Recipe" on your Recipe Kit page. This opens the URL for your recipe post. You can share this URL on social media, or send it to family and friends.
How Many Recipes Can I Add?
Using the Recipe Kit app, you can add as many recipes as you want. Therefore, you can build up an online content library and expand your customer base.
Using The Recipe Schema
Another method of adding recipes to Shopify that we highly recommend is using the Recipe Schema. This schema allows you to add metadata to your recipes so that they are visible when customers search for them on Google or other popular search engines. If you use this method, then you can make sure that your recipes will be easier to find and more likely to draw in potential customers.
How To Install Recipe Schema To Your Shopify Store
There are several ways to install the Recipe Schema to your Shopify store. They include:
Use An App To Add Rich Snippets On Shopify
There are many Shopify apps such as Rich Snippets for SEO that can help you add structured data to your store. These apps are designed to make it easier for you to add the right information and also make sure that it is properly formatted so that search engines can find it.
Manually Add The Recipe Schema To Your Shopify Store
You can also manually add the code for the Recipe Schema to your store by editing the HTML template of your theme. This method is more complex and is best suited for experienced web developers.
Hire A Developer
Making mistakes while editing your theme's HTML can have serious consequences, so if you are not confident in making these changes yourself, it may be best to hire a developer to do them for you. At GoldenWeb, we can help you add the Recipe Schema to your Shopify store so that you can start benefiting from better search engine visibility.
Ready to scale your SEO to the next level?
Adding recipes or even addig wordpress blog to Shopify is just one of the hundreds of SEO opportunities that can be used to optimize your store and help it reach its full potential in search engine rankings. At GoldenWeb, we specialize in Shopify SEO and can help you with all aspects of optimizing your store for the best possible performance.
Our in-depth SEO audit uncovers over 285 SEO & CRO opportunities ranging from technical SEO to website structure and content optimization. These comprehensive insights provide you with a clear plan of action that can be implemented to drive organic traffic and increase your revenue. We then help create actionable solutions that are tailored to your business and its goals.
We provide a free mini-audit designed to demonstrate the value that SEO can bring to your store. It is an invaluable tool that can help you decide whether to invest in an SEO strategy. Book yours today and see how GoldenWeb can help you build an SEO strategy that will get the results you need.
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