How to Add a Blog to Shopify

Blogging on Shopify is one of the best ways to reach and engage customers with your brand. It helps you build relationships, increase visibility, improve SEO, and drive more organic traffic to your store.

When you add a blog to Shopify, you can create interesting content that resonates with your audience—specifically tailored to the topics and interests they’re interested in. Plus, you can use your blog to talk about upcoming events and sales, new products or services, and industry news.

But how do you get started? Here’s a quick guide to setting up and running your own blog on Shopify.

Why You Should Have a Blog as Part of Your Shopify Marketing Strategy

add blog to shopify

There are several reasons why you should use Shopify for blogging. They include:

Use Blogs As A Part Of Your Retargeting Campaign

Retargeting is an effective tool to attract customers who may have left your store without making a purchase. Maybe they got distracted, or maybe they just didn’t find what they were looking for. With blog content tailored to their interests and preferences, you can bring them back to your store by providing helpful information along with product offers or discounts.

A good retargeting campaign should involve a combination of emails and targeted ads. Blogging can also be used to fuel your retargeting campaign, as it gives you content about products and services that may attract customers back to your store.

By using your Shopify blog for retargeting customers, you increase the likelihood of conversion and build a stronger relationship with them.

Educate And Help Your Customers Make The Right Buying Decision

Customers these days expect much more than just product pages. They want to learn about the brand and get detailed product information before making the final purchase decision. Your Shopify blog can help you provide customers with the content they’re looking for in order to make an informed buying decision.

By creating educational content, such as how-to guides, product reviews, and comparison posts, you can help customers understand your products better and even suggest alternatives. This type of content will make it easier for shoppers to decide what to buy and build trust in your brand.

Make sure you add product to blog post Shopify, so that you can direct customers to the products you want them to purchase. For instance, if you add recipes to Shopify blog, you can link to the cookware set or ingredients you sell on your store. This content may even entice them to make additional purchases.

how to add a blog to shopify

Use Blogs to Establish Topical Relevancy in the Eyes of Google, So You Can Rank Easier with Your Money Pages

Google rewards websites that are topically relevant, and up-to-date with the most recent content. By having a blog on Shopify, you can create content tailored to your products and services, which will help you establish topical relevancy in the eyes of Google.

The more topically relevant content you have, the easier it will be for your money pages (product and service pages) to rank in the search results. And, of course, higher rankings will lead to more organic traffic and conversions for your store.

Whether you add WordPress blog to Shopify or use the native Shopify blog platform, going in-depth with your content is a great way to improve SEO, drive more traffic to your store, and save on Shopify SEO costs.

Get More Referrals

When you share valuable content on your blog, customers may be more likely to share it with their own followers. This way, you can get more referrals and attract potential customers interested in what you’re offering.

However, it’s important to make sure that your content adds value, is interesting and engaging, and provides useful information. This will help increase the chances of it being shared and reaching a wider audience.

The best part is that you can embed social sharing buttons on your blog posts to make it easy for customers to share with their networks.

In addition, adding a newsletter signup form to your blog page is a great way to collect more leads and build relationships with potential customers.

How to Add a Blog to Shopify

how to add a blog to your shopify store

Below is a step-by-step guide on how to add a blog to your Shopify store:

  1. Log into your Shopify Admin dashboard.
  2. Go to Online Store > Blog Posts.
  3. Click the “Manage Blogs” button.
  4. Select “Add blog” and choose a name for your blog.
  5. Next, click “Complete Blog". This is where you’ll write your blog posts.
  6. To add a post, click “Add Post” and fill in the relevant information. Make sure to include media files and internal/external links when appropriate.
  7. When you're finished, click "Save."

And that's it! You now have a blog on your Shopify store. Repeat this process to add more blog posts and keep them up to date with relevant content.

What to Blog About

When creating blog content, picking a niche and sticking to it helps you become an expert in your field. This way, shoppers are more likely to trust your advice and reviews and make a purchase.

Once you choose a niche, follow these steps from our Shopify plus SEO experts to ensure your blogs are of the highest quality:

Keyword Research

how to add a blog on shopify

The biggest mistake you can make when blogging on Shopify is to guess what visitors are typing into search engines. Doing keyword research can help you create content that ranks higher in the search results and drives more organic traffic to your blog posts.

We use keyword research tools such as Ahrefs and SEMrush to find out what people are looking for. This way, we can create content that is tailored to their needs and optimized for the specific terms they are searching for.


Once we have all relevant keywords in a CSV or spreadsheet file, the next step is to remove all irrelevant, low search volume, and non-converting terms. We then cluster the remaining keywords into different topics to create content that is comprehensive and covers a wide range of related queries.

Upload Content to Your Shopify Blog

Once you have the content ready, it’s time to upload it to your blog. We add images, videos, and other media files as appropriate and link to related blog posts within your store.

In addition, we optimize your content for SEO. This includes adding meta titles and descriptions, using headers, and formatting the content in an organized way. We also add alt tags to image files and optimize the URL structure.

Interlink Relevant Content

how to add blog to shopify

Once the blog post is ready, we interlink it to other related blog posts, product pages and collections. This helps search engines understand the relevance of your content and helps visitors stay on your store for longer.

Publish & Share on Social Media

Publishing your blog post is the final step in getting it live. It's good practice to share your content across multiple channels, like Instagram, Facebook, and Twitter. You can also use social media to engage with customers and build relationships with potential shoppers.

Work With a Trusted Shopify SEO Expert

At GoldenWeb, we know that you are a busy business owner, and you may not have the time to manage all aspects of Shopify SEO. This is why we want you to focus on achieving your business goals and leave SEO to us.

We have a team of Shopify SEO experts that have years of experience in the field and know how to get the most out of your blog. They dig deep into your store and uncover issues preventing it from hitting its full potential. This includes broken links, duplicate content, unoptimized images and over 285 other SEO factors. We then develop actionable plans to optimize your store and help it rank higher in the search results.

We offer a comprehensive free mini-audit that includes a detailed report on the state of your Shopify store and recommendations to improve it. Book yours now and get started on the path to higher rankings!

Deven Davis


"GoldenWeb’s work has been amazing for us.

We already had a decent base with content and structure, but their work has positioned us to continue to make gains in very competitive areas."

Alex Smith


"Benjamin and his team have been great to work with, have proven themselves with a ton of results.

Benjamin goes out of his way to provide value in all areas of the business as he's an operator himself."