Best SEO Apps & Tools for Shopify
Your Shopify store functions just like a typical brick-and-mortar business. Just like you have to strategically place signage or product displays to draw in foot traffic and increase sales, you need to make sure your website appears as high up as possible on search engine results pages (SERPs).
The goal of SEO is to improve your store’s visibility and organic search ranking in order to attract more website visitors who are likely to convert into customers.
You can do this by optimizing content for Shopify SEO, using the best Shopify theme for SEO, and implementing some quick and easy Shopify SEO tips. However, one of the surefire ways to optimize your Shopify store for SEO is using the best SEO apps & tools for Shopify.
In this article, we will share a list of tested and proven SEO apps & tools for Shopify to help you get started on your journey to better SERP rankings.
At GoldenWeb we have tested dozens of tools, and we can confidently say that they improve your website ranking. The tools help in our comprehensive SEO approach to increase traffic and ROI on our clients' websites.
Why Shopify SEO Apps Are Useless, and What You Actually Need
Shopify has a broad range of apps available to its users, and many of these are SEO-related. However, the truth is that most of these apps are either useless or they duplicate features that are already available within Shopify.
They might make your life easier in some respects, but they're not going to do anything to help you rank higher on Google. So what do you actually need?
Below is a comprehensive list of some of the best SEO apps for Shopify:
Google Search Console
Google Search Console is a free service offered by Google that allows you to monitor and maintain your site's presence in Google Search results. It's essential for any serious website owner, and it's one of the best Shopify SEO tools available.
This tool helps you:
- Submit your store for indexing: Your store doesn’t show up in search results unless it's been indexed by Google. You can use Search Console to submit your store and individual pages for indexing.
- Fix crawling and indexing issues: If Google is having trouble crawling and indexing your site, you can use Search Console to identify and fix the issue.
- Troubleshoot common issues: If you're seeing a lot of errors such as 404 errors, Accelerated Mobile Pages (AMP) errors, or sitemap errors, you can use Search Console to quickly fix them in bulk.
- Review security issues, manual site actions, and more: You can use Search Console to see who is linking to your site, review any manual actions taken by Google against your site, and review any security issues that have been flagged.
Monitor your site's performance in Google Search: You can use Search Console to see how often your site appears in Google search results and which queries are driving traffic to your site.
Ahrefs - Auditing and Keyword Research
One of the key ingredients to a successful Shopify & Shopify Plus SEO is keyword research. You need to use the right keywords in your titles, product descriptions, and blog posts if you want to rank high on Google. Ahrefs is one of the best keyword research tools available, and it's essential for any serious SEO.
Ahrefs comes with a wide range of helpful free tools that include:
- Webmaster tools: These tools show you how Google views your site. You can use them to find and fix crawl errors, submit Shopify sitemaps, and more.
- Website Authority Checker: This tool lets you check the authority of any website. This metric is important because it helps you gauge how difficult it is to rank higher than a competitor store on Google and other search engines
- Keyword Explorer: This tool helps you find the right keywords to use on your Shopify store. It includes features such as search volume, keyword difficulty, and more.
- Backlink checker: This tool provides an in-depth analysis of the backlinks pointing to your site. You can use it to find and fix broken links, improve your link profile, and more.
- Amazon/Youtube/Bing Keyword tool: If you post product videos on YouTube or Amazon, this tool can help you find the right keywords to use.
- Keyword Rank/Difficulty Checker: This tool lets you check the difficulty of ranking for a particular keyword in Google and other search engines. You can, therefore, use this tool to find phrases you can realistically rank for.
- SERP Checker: This tool lets you track the SERP position of your website for certain keywords in real-time. This means you don't need to mask your IP address or use a private browsing window to check your rankings from specific locations.
SEO Minion - Find “People Also Ask”
SEO Minion is a Chrome and Firefox extension that's packed with helpful features for Shopify store owners. Despite being a free tool, it's one of the most comprehensive and user-friendly SEO tools out there.
This extension comes with a wide range of helpful features, including:
- Analyze on-page SEO: SEO Minion crawls through and analyzes your pages to check for common on-page SEO issues. It then provides you with a report of any issues it finds and how to fix them. For instance, if the character count out of your title is too low, it'll tell you to increase it.
- Check broken links: Broken links hurt your SEO and frustrate your customers. SEO Minion crawls your pages and checks for broken links. It highlights them so you can easily identify and fix them.
- Hreflang checker: This feature lets you check if your store has the correct Hreflang tags. Hreflang tags tell Google which version of your store to show in different languages. This is important for stores that sell internationally.
- SERP preview: This feature lets you see how your store's title and meta description appears in Google search results. This is important because it lets you optimize them to increase your click-through rate.
- SERP location checker: This tool lets you check your store's SERP position for certain keywords in different locations. You can use it to track your rankings and see how they change over time.
- PAA download: People Also Ask (PAA) is a feature in Google search results that shows related questions. This tool lets you download the PAA data for a particular keyword so you can optimize your content to answer those questions. It allows you to download up to 200 PAA into a CSV file.
Okendo - Product Reviews App For Product Schema
Product reviews are an important part of SEO for Shopify stores. They help you improve your click-through rate, organic search ranking, and conversion rate.
Okendo is a product review app that helps you increase your product reviews and add schema markup to them. Schema markup is code that helps Google understand the content on your page.
Okendo comes with a wide range of features, including:
- Capture customer insights: This app lets you capture customer insights with post-purchase surveys. You can use this data to improve your product, shipping, and customer service.
- Handle User Generated Content (UGC): This app lets you easily moderate and manage user-generated content. You can approve, edit, or delete reviews from a central location.
- Rewards engine: This feature lets you reward customers for writing reviews. You can give them discounts, free products, or store credit. Incentivizing review writing increases the number and quality of your reviews, which in turn improves your SEO.
- Track important insights: This app lets you track important insights about your product reviews, such as the number of reviews, average rating, and most popular keywords. You can use this data to improve your SEO and marketing efforts.
Dynamic retargeting functionality: Retargeting is a form of online advertising that allows you to show ads to people who have already visited your store. This app lets you create dynamic retargeting ads that feature the products your customers have viewed or reviewed.
Crush.pics SEO Image Optimizer
Even if you have the best images on your Shopify store, search engines can't index them if they're not properly optimized. Crush.pics is an image optimization app that helps you optimize your images for SEO. It also allows you to resize, compress, and convert them to the right format.
This app reduces the overall size of your images without compromising quality. It also helps you improve your website's loading speed, which is an important ranking factor.
In addition, Crush.pics comes with a host of other features, including:
- Bulk image optimization: This app lets you optimize multiple images at once. You can upload them in bulk and the app will compress and resize them for you.
- Automatic image optimization: This app automatically optimizes your images as you upload them to your store. You don't need to manually optimize each image, which can save you a lot of time.
- Backup and restore: Once your image is optimized, you can back up the original image and restore it anytime for 30 days. This is useful if you ever need to revert to the original image for any reason.
- Advanced image SEO and ALT tag renaming: This app lets you improve your image SEO with advanced features like ALT tag renaming. This helps you rank higher in Google Image search results.
Advanced image compression: Apart from the basic image compression, this app also offers advanced compression that further reduces the size of your image.
Jumbo SEO Alt Tag
Adding contextual alt tags to your images is an important part of image SEO. Alt tags are text descriptions that help search engines understand what an image is about. They also help people with vision impairments, as they can't see the images on your store.
Jumbo SEO alt tag is an app that helps you add alt tags to your product images. It follows Google's best practices, such as using short, descriptive alt tags.
This app also allows you to bulk edit alt tags for multiple images simultaneously. You can also use the app to generate dynamic alt tags based on your product title and description.
This app comes with a plethora of benefits, including:
- One-click setup: This app is easy to set up and use. You can start using it with just one click. You don't need to spend hours on end trying to figure it out. Just set it and forget it.
- Help your product images rank on Google product searches: By adding relevant alt tags to your product images, you can help them rank better on Google product searches. This can result in more traffic and sales for your store.
- Receive real-time alerts: This app sends you real-time alerts whenever someone adds or removes an alt tag from one of your images. This helps you keep track of your image SEO and ensure that your images are always properly optimized.
Boost organic rankings: Properly optimized images can help boost your organic rankings on Google. This, in turn, can result in more traffic and sales for your store.
Partner with a Reputable SEO Agency for Maximum Success!
Even though these best SEO apps and tools for Shopify can help you improve your store's SEO, it's still important to partner with a reputable SEO agency for maximum success.
SEO is an ever-changing landscape and it can be difficult to keep up with the latest trends and algorithm changes. At GoldenWeb, we have a team of experienced SEO experts who stay up-to-date with the latest trends and changes.
We focus on technical Shopify SEO which begins with a full SEO audit of your store. This helps us identify any areas that need improvement, including any technical issues that need to be fixed.
After the audit, we dive into other SEO strategies, such as keyword research, on-page optimization, content marketing, and link building. We also create custom reports that show you exactly what we're doing and how it's helping your store improve its organic traffic and sales.
We offer a free mini SEO audit, which you can sign up for here. This will give you a taste of what our SEO services can do for your store. If you're happy with the results, we can then discuss working together on a long-term basis.
"GoldenWeb’s work has been amazing for us.
We already had a decent base with content and structure, but their work has positioned us to continue to make gains in very competitive areas."
"Benjamin and his team have been great to work with, have proven themselves with a ton of results.
Benjamin goes out of his way to provide value in all areas of the business as he's an operator himself."