Best Shopify Theme For SEO

Having the best Shopify theme for SEO gives you a leg up on the competition and can make all the difference in getting your store ranking high on search engine results pages. It is designed with search engines in mind, so you can be confident that your site is optimized for maximum visibility.

However, finding the best Shopify theme for SEO can be a challenge. There are thousands of options, and they are all marketed as "the best you can find". To help you narrow down the choices, we have compiled a list of the best Shopify themes for SEO, that we typically recommend to our clients as well.

Why It’s Important to Have an Optimized Shopify SEO Theme?

An optimized theme comes with a plethora of benefits, including:

Improved Rankings

When you have a theme that is designed with SEO in mind, your store will have a better chance of ranking higher on search engine results pages. This means more traffic and more sales for your business.

best shopify theme for seo

Better User Experience

An optimized Shopify theme will also provide a better user experience for your visitors. This includes faster loading times, easy navigation, and a stylish design. All of these factors will help keep visitors on your site longer, which is a key ranking factor for search engines.

Increased Traffic

Of course, the ultimate goal of SEO is to increase traffic to your site. By having an optimized theme, you can be confident that your store is visible to potential customers and that they can easily find what they are looking for.

Better Conversion Rate

More traffic to your site is great, but if those visitors aren’t converting into customers, it’s not doing you much good. An optimized theme can help increase your conversion rate by providing a user-friendly experience and making it easy for visitors to find what they need.

Higher Average Order Value

Customers who find your site through organic search are often further along in the buying cycle than those who find you through other channels. This means they are more likely to make a purchase, and they are also more likely to spend more money.

What Is The Best Shopify Theme for SEO Needs

There are a few things you should look for in the best Shopify theme for SEO needs:

Site Speed

Speed is a key ranking factor for search engines, so you want to ensure your theme is designed to load quickly. Look for themes that are lightweight and have fast loading times.

best shopify themes for seo

Clean & Minimal Code

A clean and minimal design is important for two reasons. First, it provides a better user experience for your visitors. Second, it gives search engines less to index, which can help your pages load faster.

Responsive Design

More and more people are using mobile devices to access the internet. This means that your site must be responsive, or it will lose ranking in search results.

Support For Rich Snippets

Rich snippets are a great way to improve your click-through rate from SERPs. They allow you to add additional information, such as ratings and reviews, to your listings. The best themes for SEO will support rich snippets, so you can take advantage of this powerful feature.

Greater User Experience

The best themes for SEO are designed with usability in mind and provide a smooth, seamless experience for users. They are easy to navigate and provide all the information visitors need without being overwhelming.

Little Maintenance Required

The last thing you want is a theme that requires a lot of upkeep. The best themes for SEO are designed to be low maintenance, so you can focus on running your business, not managing your website.

Multi-language Support is a Bonus

If you are targeting a global audience, it’s important to have a theme that supports multiple languages. This will ensure that your site is accessible to everyone, no matter their language. A multi-language site will also improve your chances of ranking in international search results.

best seo shopify theme

Shopify 2.0

The best Shopify themes for SEO are Shopify 2.0 themes. These are the most recent and advanced themes available, offering the best performance and features for SEO. Apart from having all the features and functionality discussed above, Shopify 2.0 themes also come with added features such as dynamic sources, app blocks, easier migration, and more.

10 Best Shopify 2.0 Themes

Below are 10 of the best Shopify 2.0 Themes:

Negan – Highly Flexible Shopify Theme

what is the best shopify theme for seo

Negan is a highly flexible Shopify theme that is perfect for businesses of all sizes. With its clean and modern design, Negan provides an excellent user experience for your customers.

Some of the most notable SEO features for this theme include the heading and metadata customization, Google's rich snippets, Speed optimization, and support for AMP pages.

Other features include:

  • Fully responsive
  • Drag and drop sections
  • Optimized speed
  • Many layouts and templates

Micra - Affordable, Sleek, and SEO-rich Theme

best shopify responsive themes for seo

Talking about modern design, ease of use, and affordability all in one sentence? It's possible with Micra. This theme is perfect for anyone looking to give their Shopify store a sleek and modern makeover while reducing their overall Shopify SEO cost.

Micra shines best when it comes to its SEO features. Its code is clean and well-organized, which makes it easier for search engines to index your site. In addition, the theme comes with built-in social media integration and support for rich snippets, making it easy to get your store noticed by potential customers.

Other features include:

  • An Instagram gallery module that allows you to showcase your products on your website
  • A color switcher which allows you to change the colors of your theme with just a few clicks
  • A collection page module that allows you to showcase your products in an organized way
  • Free lifetime updates and support

At $29, you not only get a beautiful and modern theme but also one that is packed with features to help you get ahead of the competition.

Oars - Clean Back-end and Market-Leading Designs

what's the best shopify theme for seo

One of the best things about this theme is that it comes with a clean back-end design. This means that you won't have to worry about your website's code being cluttered and messy. Additionally, its market-leading designs give your website a professional look and feel.

With all the essential SEO microdata coded in, this theme is super search engine friendly. The fast loading speeds will keep your potential customers happy, and the rich snippets support helps you rank higher on SERPs.

Some other great features of this theme include:

  • An easy-to-use interface that is perfect for beginners
  • A wide range of customization options to help you create a unique website
  • The dedicated support team is always available to help you with any issues you may have
  • Unique design options that will make your website stand out from the crowd

Palo Alto - The Ultimate SEO Optimized Theme For Modern Stores

best shopify theme for sarch engine optimization

We cannot talk about the best Shopify themes for SEO without mentioning Palo Alto. This theme stands out from the crowd for its clean and modern design. It is perfect for online stores looking to create highly optimized, sleek, and professional websites.

Palo Alto has a minimal design that ensures your website loads quickly and is easy to navigate. With its built-in customization options, you can tailor your store to match your brand perfectly.

This theme is also packed with features that help you boost your SEO efforts. For example, its built-in breadcrumb navigation makes it easy for search engines to index your website accurately.

Other notable features include:

  • A user-friendly interface that is perfect for beginners
  • Large image sizes optimization
  • Product tagging for better organization
  • An optimized checkout process
  • Free theme updates

Despite its $250 price tag which might seem a bit steep, Palo Alto has all the features you need to create a high-performing online store.

Star - Modern Theme With Rich Features

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Star is a modern Shopify theme that comes packed with all the features you need to create a successful online store. With its clean design and powerful search engine optimization (SEO) capabilities, Star is perfect for any type of store.

It is designed on a mobile-first framework, meaning your store will look great on all devices, including smartphones and tablets. Star also includes support for multiple currencies and languages, making it a perfect choice for stores that sell to international audiences.

It is packed with a wide range of SEO features, including large image optimization, Google rich snippets, social media integration, and more. Star is also built with speed and performance in mind, so your store will load quickly and run smoothly.

Other features include:

  • Customization tools that allow you to change the look and feel of your store
  • Product reviews
  • Social media sharing that helps you spread the word about your store
  • A responsive design that looks great on all devices

At $59, you get an SEO powerhouse that will catapult your store to the top of the search engines.

Everest - Designed With Conversion In Mind

best seo shopify themes

If you need a modern eCommerce design that will help you boost your conversion rates, then the Everest theme is the perfect option for you. This theme was designed specifically with conversion optimization in mind, and it comes with a wide range of features that will help you boost sales.

The theme integrates lazy loading, which is one of the most overlooked SEO features. This is important for two reasons: first, it helps improve your site's speed, and second, it helps improve the user experience.

The theme also comes with other advanced SEO features like Schema support and breadcrumbs. And, of course, it comes with a design that will look great on all devices.

Other notable features include:

  • Sticky menus which make navigation easy
  • Ajaxified search which makes finding products fast and easy
  • An advanced product filtering system
  • A sleek, minimalist design that is sure to impress your visitors

The Everest theme costs $59, which is quite a steal considering its outstanding features. If you are looking for a theme that takes Shopify website SEO seriously, then this is the perfect option for you.

Debut - A Free Theme For Small Businesses

best shopify seo responsive themes

If you want to take your small business to the helm of Google SERPs, then Debut is the theme you need. This free Shopify theme has been designed specifically for businesses with a small inventory and is perfect for those who are just starting out.

Debut is fully responsive, so your store will look great on any device. Plus, it's packed with features that'll help your store rank higher on search engine results pages. This includes support for structured data, which tells search engines what your products are and how they're related to each other. Additionally, Debut has built-in breadcrumbs, which help search engines understand your store's hierarchy and can lead to better crawling and indexing.

Other features you will get from this theme include:

  • Predictive search makes it easier for customers to find what they are looking for with ease.
  • Ajaxified cart so that customers can add items to their cart without leaving the current page.
  • An automated Shopify sitemap that you can submit to your Shopify Google Search Console property for crawling and indexing.
  • A social media bar so that customers can easily share your products on Facebook, Twitter, and Pinterest.

Boundless - A Free Theme For Showcasing HD Images

shopify themes best for seo

The Boundless theme is a free Shopify theme that's perfect for anyone looking to showcase high-quality images on their website. With its clean and minimal design, Boundless makes it easy to direct your visitors' attention to your photos, which is ideal if run an eCommerce store selling products that require clear and detailed product shots.

What's more, the Boundless theme is  lightweight. Ths ensures your website loads quickly, which is important for user experience and search engine optimization.

Other notable features include:

  • Optimized for large images making it ideal for product photos
  • A slide-out menu that makes it easy to navigate your website on mobile devices
  • Sticky navigation that stays in place as you scroll down the page
  • Performance-focused code that ensures your website loads quickly
  • A wide collection of Google Fonts to choose from

Narrative - The Free Brand Storytelling Powerhouse

shopify responsive themes for the best seo

Telling your brand story is one of the most important things you can do to connect with your customers. What if we told you there was a way to do it for free?

Welcome to Narrative, the Shopify theme that does double duty as both an amazing e-commerce platform and a powerful tool for telling your brand story.

This Shopify theme has a minimal design that puts your products and your story front and center. It's perfect for anyone who wants to sell online without sacrificing the ability to connect with their customers on a personal level.

As far as SEO goes, Narrative is a powerhouse. It's Packed with features that help your store rank higher in search engines, like product schema and structured data. It is also lightweight, making it fast and easy for search engines to crawl.

Other features include:

  • A fixed navigation that follows you as you scroll, making it easy for customers to find what they're looking for
  • A search bar that's always visible, so customers can easily find what they're looking for
  • A wide layout that's perfect for large images and long-form content
  • An immersive full-screen product page that allows customers to focus on your products

While this theme is free, it doesn't sacrifice quality or functionality. In fact, it has everything you need to create a beautiful online store.

Sigma - Professional Designs With Search Engine In Mind

best seo template themes of shopify

Having a professional design on your store is important for many reasons. It builds trust with your customers, and it can also help you rank higher in search engines. With Sigma, you get both a beautiful and modern design, as well as a theme that's been optimized for search engine ranking.

Some of the features that make Sigma a great choice for those looking to improve their SEO include a clean and minimal design that makes your products stand out. It also comes with optimized code that helps search engines index your site more easily. 

Other features include:

  • Valid HTML5 + CSS3 which is great for search engine indexing
  • Ajax Cart which allows users to add items to their cart without refreshing the page
  • Product Image Zoom so customers can see products in detail
  • An easy-to-use theme options panel where you can customize your site to match your brand
  • SEO-friendly URLs that are easy to remember and share
  • Support for multiple languages
  • Free lifetime updates

At $45, you enjoy all these features and much more. Therefore, if you have a small-medium-sized business and are looking for an affordable Shopify theme that will help improve your SEO, Sigma should be at the top of your list.

Is an SEO-Optimized Shopify Theme Enough to Generate Organic Traffic?

As much as an SEO-optimized Shopify theme can help your store rank in Google, it's not the only factor determining whether you'll generate organic traffic. They include:

  • The quality of content: Google favors websites with high-quality, keyword-rich content. If your product descriptions are short and lack detail, it'll be harder for your website to rank.
  • The number and quality of backlinks pointing to your website: The more backlinks you have from high-quality websites, the better. Backlinks show Google that other people vouch for your website.
  • The loading speed of your website: Google favors websites that load quickly. If your website is slow, it'll be harder for people to stay on your site, and you're less likely to rank in Google.

To generate organic traffic, you need to focus on these factors, not just one. Also, look for Shopify apps that will save you time on SEO tasks like optimizing your product descriptions and other on-page SEO tasks. Also, look for actionable Shopify SEO tips that will help you further optimize your store for success.

best responsive shopify themes for seo

Partner With A Reputable SEO Agency for Optimum Success

As a Shopify store owner, you are often pulled in a million different directions. You're responsible for creating products, marketing them, fulfilling orders, and providing customer support. SEO may, therefore, be the least of your concerns.

Fortunately, you don't have to go at it alone. At GoldenWeb we can help you with all your SEO needs so that you can focus on other aspects of running your business. We perform a comprehensive SEO audit of your website to identify any areas that need improvement and develop an SEO strategy tailored to your unique needs.

Over the past 15 years, we have audited over 2 million websites and have a list of over 150 satisfied clients. We have helped them earn millions of additional organic revenue by optimizing their website for search engines. We would love to be part of your success story.

To give you a glimpse of our process, we provide a free mini SEO audit that focuses on the technical aspects of your website. This will give us an idea of your website's health and whether it is set up for success. Book your free mini SEO audit today!

Deven Davis


"GoldenWeb’s work has been amazing for us.

We already had a decent base with content and structure, but their work has positioned us to continue to make gains in very competitive areas."

Alex Smith


"Benjamin and his team have been great to work with, have proven themselves with a ton of results.

Benjamin goes out of his way to provide value in all areas of the business as he's an operator himself."