Shopify Blog Featured Image Size
Images are the bread and butter of any Shopify store. They pique interest, break up the text, and can even convey a mood or feeling. But if you're not using the right image sizes for your store, then all of that potential is wasted.
Having an image that is too large can make your store look unprofessional, adversely affect your page load speed, and even cause errors when customers try to checkout. On the other hand, having an image that's too small can affect the quality of your blog featured images and make them appear blurry or pixelated.
So, what is the ideal Shopify blog featured image size? Read on to find out!
What Are Blog Featured Images?
A blog featured image is the image that represents a blog post on your store. This image is usually displayed at the top of the blog post, as well as in any social media previews or RSS feeds when the post is shared.
Why Does Image Size Matter?
Having spent hours on end creating, editing, and perfecting photos for your store, you might be wondering why image size even matters. After all, shouldn't the focus be on making sure that the photo looks good regardless of its dimensions?
The answer is a resounding yes - image quality should always be your top priority. But unfortunately, size does matter when it comes to using images in your store. Here's why:
Page Load Speed
Page load speed is one of the most important factors when it comes to providing a good customer experience on your store. In fact, research shows that visitors will leave a site if it takes more than 3 seconds to load.
And guess what? Images are one of the main culprits when it comes to slow page loading times. This is because images are often much larger files than text, meaning that they take longer to load.
To make matters worse, search engines like Google now take page load speed into account when ranking sites in search results. So if your store is slow, not only will you lose out on potential customers, but you could also see your rankings plummet.
Any Shopify SEO expert will tell you that a good user experience (UX) is essential for any Shopify store. After all, if your customers are struggling to navigate your site or find what they're looking for, they're not going to stick around for long.
If you trust us to undertake your Shopify image optimization, we will ensure all featured images are displayed in a non-stretched, non-blurry, and professional manner. This will give your customers the best possible UX and make sure they keep coming back to your store.
You can read this Shopify SEO case study to see how we can help your business achieve success through thorough technical SEO and on-page optimization.
When an image is too large, you run the risk of receiving error messages when customers try to checkout on your store. These error messages can be confusing and off-putting and may cause potential customers to abandon their purchase altogether.
So, now that we've covered why image size is important let's take a look at the ideal Shopify blog featured image size.
Supplement Your SEO Efforts
When you ensure your images are well optimized, your page speed improves, you set yourself up for better Google search ranking, and you improve the overall UX for your store visitors. These are all important factors that will supplement your other SEO efforts and help you to attract more traffic to your store.
Don't forget to add image alt text Shopify SEO to all your blog featured images. This will help search engines understand your images and improve your chances of being found in image searches. Additionally, it will help those with visual impairments understand the contents of your images.
Which Image Size Should I Use?
There are a few basic parameters Shopify sets for all images:
- Images can't exceed 4472 x 4472 pixels
- The maximum file size for images is 20MB
- Square images must be 2048 x 2048 pixels
- The image resolution should be 72 dpi.
Therefore, when choosing your blog featured image, you must make sure it falls within these parameters.
Image width is one of the parameters you should care about the most. This is because Shopify automatically stretches images to fit the width of the screen. So, if your image is too small, it will look stretched and pixelated on larger screens. Conversely, if your image is too large, Shopify will compress it, which can lead to a decrease in quality.
The ideal size for a featured image is 1800 x 1000 pixels. When converted to aspect ratio, this is 1.8:1, which is perfect for all devices.
However, these dimensions are a good starting point, and you should always adjust your images to fit the theme of your blog post. For example, if you're writing a post about fashion, you might want to use an image that's taller so it can show off a model's outfit in all its glory. Also, keep in mind that you can always crop or edit your images to make them fit your post perfectly.
In terms of file size, you should aim for around 500kb. This will ensure your image is high quality but won't take too long to load.
Finally, make sure the resolution of your image is 72 dpi. This is the standard resolution for web images, and anything higher will just result in a larger file size without any benefits.
What Formats Should You Use?
We can't talk about Shopify blog featured image size and fail to mention image formats. There are three formats you can use:
- JPEG/JPG: This is the most popular format for images on the web. It's perfect for photos and images with lots of colors because it compresses files very well without compromising quality too much.
- PNG: This format is ideal for images with transparent backgrounds, logos, and illustrations. PNG files are usually larger than JPEGs, so they're not ideal for photos.
- GIF: This format is perfect for animations and images with few colors.
Partner With The Ideal SEO Agency
Doing all the work to make sure your blog images are sized correctly can be time-consuming. Luckily, you don't have to go it alone.
At GoldenWeb, we specialize in SEO for Shopify stores. We'll help you to optimize all your images so you can improve your page speed, Google ranking, and overall UX.
However, image optimization is not the only thing we do. We take a comprehensive approach to technical SEO, helping you to fix any issues that could be holding your store back. This includes things like setting up redirects, fixing broken links, keyword mapping, and more.
Ultimately, our goal is to help you to increase traffic and sales from your Shopify store. If you're ready to take your business to the next level, book a free mini-audit. This audit will uncover any technical SEO issues that could be holding you back. Then, we'll provide you with a customized plan to get your store ranking higher in Google.
"GoldenWeb’s work has been amazing for us.
We already had a decent base with content and structure, but their work has positioned us to continue to make gains in very competitive areas."
"Benjamin and his team have been great to work with, have proven themselves with a ton of results.
Benjamin goes out of his way to provide value in all areas of the business as he's an operator himself."