These terms supplement GoldenWeb’s general Terms of Service and apply specifically to all Conversion Revamp projects. By confirming your proposal or submitting payment, you acknowledge and agree to these conditions.

1. Scope of Work

The Conversion Revamp is a one-off, fixed-fee service focused on improving your store’s conversion potential through a defined combination of audit, design, and/or development work, as outlined in your specific proposal.

Each project may vary in scope, but it always follows GoldenWeb’s established process for strategy, delivery, and quality assurance.

Deliverables do not include ongoing maintenance, copywriting, new feature development, or content population beyond the representative examples used in the approved designs/templates.

2. Timelines

Estimated timelines are based on GoldenWeb’s internal process efficiency and client responsiveness.

To maintain efficiency:

  • Access to Shopify, analytics, and other tools must be provided 72 hours before kickoff.
  • Delays in providing access, feedback, approvals, or requests for additional revision rounds will automatically extend the project timeline without penalty to GoldenWeb.
  • Extended or ongoing revision requests will be handled sequentially and scheduled based on team availability.

GoldenWeb is not liable for missed deadlines caused by client-side delays, iterative feedback loops, or ongoing creative revisions.

3. Revisions

GoldenWeb uses a collaborative, iterative approach to design revisions. Instead of limiting the client to specific “rounds”, we work through cycles of refinement to perfect the deliverable, provided that:

  • Feedback is comprehensive and remains consistent with the original project direction and goals.
  • Iterations are based on refining previous feedback, not introducing new creative directions or scope resets.
  • Feedback is shared promptly after each delivery.
  • Communication stays organized (via structured documents, email threads, or Figma comments).

If feedback fundamentally changes the approved direction, introduces new layouts, or reverses previously approved work, GoldenWeb reserves the right to classify this as out of scope and requote accordingly.

4. Client Responsibilities

The Client agrees to:

  • Provide timely access, feedback, and approvals.
  • Avoid edits or development changes during the project.
  • Ensure all brand assets (logos, fonts, colors, imagery) are provided before design begins.
  • Ensure that marketing claims, sales copy, and creative elements comply with applicable laws and regulations in their target markets.

GoldenWeb is not responsible for delays, inconsistencies, or legal liabilities caused by late inputs, missing assets, external modifications, or non-compliant content.

5. GoldenWeb Standards & Conduct

Just as we require specific inputs from you, we hold ourselves to high standards of execution.

We commit to:

  • Transparency: We will provide clear updates on project status and flag any technical roadblocks or potential delays.
  • Best Practices: All development will adhere to modern Shopify coding standards to ensure site speed, accessibility, and maintainability.
  • Platform Integrity: We will not implement “black hat” techniques or deceptive design patterns that risk your standing with ad platforms or payment processors.
  • Strategic focus: Our decisions are driven by CRO principles and data, not just aesthetics. We will always explain the “why” behind our design choices.

6. Refunds & Chargebacks

All payments are non-refundable once work has commenced.

Chargebacks will be disputed with proof of work, including audit deliverables, design files, and correspondence logs.

Subjective dissatisfaction, preference changes, or delayed feedback are not valid grounds for refund or chargeback.

7. Performance Disclaimer

GoldenWeb does not guarantee specific performance outcomes such as revenue increases or conversion rate lifts.

Any performance figures mentioned in case studies or calls represent historical results, not guarantees.

8. Intellectual Property
Upon full payment, the Client receives full ownership of all final approved deliverables created specifically for their project (e.g., custom designs, copy, and page layouts).

GoldenWeb, however, retains all ownership and intellectual property rights to:

  • Internal frameworks, methodologies, and processes used in project execution.
  • Proprietary design systems, reusable components, and conversion frameworks.
  • Any pre-existing code, scripts, or theme structures developed by GoldenWeb.

The Client is granted a non-exclusive, perpetual license to use these proprietary materials as part of their GoldenWeb-delivered project.

Such assets may not be redistributed, resold, or repurposed outside of the original project without written permission from GoldenWeb.

GoldenWeb retains the right to showcase anonymized, public-facing work in its portfolio, case studies, and marketing materials unless otherwise agreed.

9. Project Continuity, Payments & Termination
Project work is divided into strictly defined phases. Payment for each phase is a condition precedent to the commencement of work on that phase. Unless otherwise specified in the Proposal:

  • Two-Part Structure: The first payment covers Audit & Design (due upfront); the second payment covers Development (due prior to the start of development work).
  • Three-Part Structure: The first payment covers Audit (due upfront); the second payment covers Design (due prior to the start of design work); and the third payment covers Development (due prior to the start of development work).

GoldenWeb will not begin work on a subsequent phase, nor release final files from a completed phase, until the invoice for the upcoming phase has been settled in full.

10. Post-Launch Support
Following the final deployment (or delivery of code), GoldenWeb provides a 30-day warranty period.

We will fix any technical bugs, broken links, or display errors directly resulting from our code or design implementation at no additional cost.

This warranty does not cover issues caused by:

  • Changes made by the Client or third parties to the theme code.
  • Installation of new apps or plugins after our handover.
  • Updates to the Shopify platform itself.
  • Requests for new features or design changes (these are treated as new scope).


11. Acceptance
By paying the invoice, signing a proposal, or otherwise authorizing the project, the Client acknowledges and agrees to these terms.