These terms supplement GoldenWeb’s general Terms of Service and apply specifically to all Conversion Revamp projects. By confirming your proposal or submitting payment, you acknowledge and agree to these conditions. If your proposal and these terms differ, your proposal applies.

1. Scope of Work

The Conversion Revamp is a one-off, fixed-fee service focused on improving your store’s ability to capture revenue and profit through a defined combination of audit, design, and/or development work, as outlined in your specific proposal.

Your proposal lists the pages and templates in scope.

Any page not named in your proposal is left untouched and is not covered by our quality assurance or the post-launch warranty.

Content population is limited to the products and collections your proposal lists. Custom functionality, including the examples your proposal lists, is quoted separately.

Each project may vary in scope, but it always follows GoldenWeb’s established process for strategy, delivery, and quality assurance.

Deliverables do not include ongoing maintenance, new feature development, or content population beyond what your proposal lists. Copywriting is limited to the pages and content in scope.

2. Timelines

Your project dates are calculated from our standard timeline, in business days (Monday to Friday). The clock starts on the day we have the minimum set of access and assets listed in your onboarding document.

Delays in providing access, feedback, approvals, or requests for additional revision rounds will automatically extend the project timeline without penalty to GoldenWeb. Dates can also move for reasons on our side, such as design or technical complexity that only shows up during the build. When that happens, we let you know and give you the new date.

3. Revisions

If we hear nothing within a review window set out in your proposal, your dates move by the time it takes. After 7 business days without feedback or approval, the project pauses and your development slot is released; it resumes at the next available slot.

If feedback fundamentally changes the approved direction, introduces new layouts, or reverses previously approved work, GoldenWeb reserves the right to classify this as out of scope and requote accordingly.

4. Approval

Approval is any written confirmation from any of your named decision-makers that we can move to the next step, by email, in Figma, or in our shared channel. Approval locks what gets built. Any change requested after approval is a new request: we count it as a revision round, quote it separately, or decline it. The audit is delivered as findings, not for approval: comments you send within the window in your proposal are taken into the design.

5. Apps

If an app block needs a plan you have not approved, it ships empty, and we list it in the delivery notes.

Apps that run your business are outside the scope: email, SMS, loyalty programs, subscription billing, shipping, inventory, accounting, helpdesk, and analytics beyond GA4 and Microsoft Clarity.

6. Client Responsibilities

The Client agrees to:

• Name clear decision-makers for approvals and confirm the email addresses we should use.
• Provide timely access, feedback, and approvals.
• Avoid edits or development changes during the project, and not publish or edit the working theme until our testing is complete.
• Brief their SEO vendor, if they have one, on the changes.
• Ensure that marketing claims, sales copy, and creative elements comply with applicable laws and regulations in their target markets.

7. GoldenWeb Standards & Conduct

Just as we require specific inputs from you, we hold ourselves to high standards of execution.

We commit to:

• Transparency: We will provide clear updates on project status and flag any technical roadblocks or potential delays.
• Responsiveness: We reply to status requests sent to cro@goldenweb.net within 3 business days, and every paid phase shows progress at least every 5 business days unless we are waiting on you.
• Best Practices: All development will adhere to modern Shopify coding standards to ensure site speed, accessibility, and maintainability.
• Platform Integrity: We will not implement “black hat” techniques or deceptive design patterns that risk your standing with ad platforms or payment processors.
• Strategic focus: Our decisions are driven by CRO principles and data, not just aesthetics. We will always explain the “why” behind our design choices.

8. Refunds & Chargebacks

All payments are non-refundable once work has commenced.

Chargebacks will be disputed with proof of work, including audit deliverables, design files, and correspondence logs.

Subjective dissatisfaction, preference changes, or delayed feedback are not valid grounds for refund or chargeback.

Timeline changes are not grounds for a refund or chargeback, including delays caused by design or technical complexity. The one exception is a breach of our responsiveness commitment in section 7, in which case you may request a refund of the payment for the phase in progress. Work already delivered is not refunded.

9. Results & Liability

Results shown in our marketing, content, case studies, sales calls, and proposals show what is possible and what we have achieved for other stores. They are not a promise of results for yours, and GoldenWeb does not guarantee specific outcomes such as revenue increases or conversion rate lifts.

The only exception is a performance guarantee written into your proposal, which applies on the terms stated there. Nothing said or shown outside your proposal creates a guarantee. If a guarantee in your proposal is not met, you choose: keep the new build and the payment stands, or take the refund the guarantee provides and return to your previous theme.

GoldenWeb is not liable for delays, missed deadlines, or issues caused by late inputs, missing assets, changes requested after approval, edits made outside our team, non-compliant client content, or third-party apps whose accounts we do not have access to.

10. Intellectual Property

Each deliverable remains GoldenWeb's property until the phase it belongs to is paid in full. Until then, the Client may review it but may not publish, use, or copy it, on their store or elsewhere. A payment that is refunded or reversed, including through a chargeback, counts as unpaid.

Once a phase is paid in full, the Client receives full ownership of its final approved deliverables created specifically for their project (e.g., custom designs, copy, and page layouts).

GoldenWeb, however, retains all ownership and intellectual property rights to:

• Internal frameworks, methodologies, and processes used in project execution.
• Proprietary design systems, reusable components, and conversion frameworks.
• Any pre-existing code, scripts, or theme structures developed by GoldenWeb.

On full payment, the Client is granted a non-exclusive, perpetual license to use these proprietary materials as part of their GoldenWeb-delivered project.

Such assets may not be redistributed, resold, or repurposed outside of the original project without written permission from GoldenWeb.

GoldenWeb may show your project in its portfolio, case studies, and marketing, including your store's name and logo, before-and-after screenshots of the pages we worked on, and percentage changes in performance measured before and after our work. We do not publish any absolute business figures such as revenue, order counts, or profit without your written consent. If you don't want your project shown, tell us in writing before the project starts.

11. Project Continuity, Payments & Termination

Project work is divided into strictly defined phases. Payment for each phase is a condition precedent to the commencement of work on that phase. Your proposal sets out the phases, what each payment covers, and when each invoice is sent.

Any balance your proposal leaves for delivery is invoiced when the build is delivered for your review, and we publish once it is paid.

While the project is running, GoldenWeb will not begin work on a subsequent phase, nor release final files from a completed phase, until the invoice for the upcoming phase has been settled in full.

You may end the project at any time by writing to cro@goldenweb.net. Payments for phases already started are not refunded, invoices for later phases are cancelled, and we hand over the deliverables of every paid phase as they stand.

If a project stays paused for 30 business days (see Revisions), we close it and hand over the deliverables of every paid phase as they stand. A closed project can restart at our then-current pricing and the next available start date.

GoldenWeb may end the project if an invoice is unpaid 10 business days after its due date, if a payment is reversed, or if these terms are materially breached. Payments for phases already started are not refunded. If we end the project for any other reason, we refund the payment for the phase in progress.

Deliverables handed over this way are delivered as-is: an unpublished build is not published by us, and the post-launch warranty does not apply. Sections 8, 10 and this section continue to apply after a project ends.

12. Publishing

GoldenWeb publishes the new theme once you approve it in writing and every invoice is paid. Before publishing, we back up your live theme so it can be restored. If you publish the working theme yourself before we have reviewed it, the post-launch warranty does not apply.

13. Post-Launch Support

Following the final deployment (or delivery of code), GoldenWeb provides a 30-day warranty period.

We will fix any technical bugs, broken links, or display errors directly resulting from our code or design implementation at no additional cost.

This warranty does not cover issues caused by:

• Changes made by the Client or third parties to the theme code.
• Installation of new apps or plugins after our handover.
• Updates to the Shopify platform itself.
• Requests for new features or design changes (these are treated as new scope).

14. Acceptance

By paying the invoice, signing a proposal, or otherwise authorizing the project, the Client acknowledges and agrees to these terms.