Outdoor Store SEO Case Study

200% Increase In Traffic 2 Months After Fixes

watercraft watch

The Challenge

This site in the outdoor water sports niche was stuck on 3k-5k visitors per month. Despite this low traffic the site was still doing decent revenue, but the owner knew there was much more upside. The content on the site was top-class, but the owner was totally out of his depth in terms of technical SEO. He asked us to help. Here's what we did:

  • Removed over 300 tags, paginated & duplicated pages from Google's index;
  • Optimised the store's speed;
  • Created a SILO structure to pass link juice around consistently;
  • Fixed broken backlinks, added sitemap to Robots.txt;
  •  Corrected on-page meta & alt tag issues;
  • Improved on-page setup to capture featured snippets

The Results

Just 2 months after the fixes went live, the site started climbing in the organic search positions, and was up over 200% in traffic when we last checked, the revenue coming from organic search more than doubled.

Client's Comments


Brad Pickering-Dunn

Not only did Benjamin perform a good SEO audit, he also guided me through the practical implementation. Will definitely work with him again.

Want these results for your own store?

Our Shopify SEO Agency Process

We use a 6-step process based on our quick-wins checklist.
We focus on things that move the needle, making sure you get the highest return on your investment.

1. SEO & CRO Audit

1. SEO & CRO Audit
We start with a full audit of your store, covering 285 SEO & CRO potential growth opportunities. 

2. Keyword Research

2. Keyword Research
We find keywords that your competitors overlooked, and leverage that by targeting the low-hanging keywords.

3. Store Architecture

3. Store Architecture 
We then reorganize the structure of your store, by mapping the collection & product pages to the newly discovered keyword opportunities.

4. Technical SEO

4. Technical SEO
We clean-up the technical errors discovered in the audit, which makes it easier for Google to "understand" the context of your pages.

5. Content Marketing

5. Content Marketing 
We create relevant content, that helps with brand exposure, fills the Pixel with data & attracts organic traffic.

6. Linkbuilding

6. Linkbuilding
We focus on building high authority backlinks to the pages we want to rank, using a safe & white-hat process.

About GoldenWeb

Founded in 2017, GoldenWeb is a Shopify SEO agency, focused on scaling Shopify brands using the most ROI optimized methods.

A team of SEOs and data scientists

We take a technical approach to SEO as it is the only way to get reliable and consistent results at scale.

Everything we do is trialed and proven on our personal portfolio of 6 and 7-figure websites.

Benjamin Strusnik


Founder / Technical Lead

mark whitman

Mark Whitman

Co-Founder / SEO Expert

"Benjamin’s one of the more knowledgeable SEO experts I’ve met,
 and he specializes in helping eCommerce businesses."

- Jonathan Kennedy, HeyCarson


Do you also upload & publish the content?

Yes, our packages include every step of the process, allowing you to focus on what you do best, building your business.

What will you need to perform the service?

We'll need Shopify admin access, as well as access to both Google Analytics & Search Console.

Do you use any black-hat linkbuilding practices?

No, our linkbuilding service is 100% safe and doesn't violate Google's guidelines.

Can we focus on ranking specific products?

Yes! Before we start working together, we'll meet on a quick call and make a list of products that we will prioritize, based on the profits they make you.

More questions?

Want to sign up to multiple monthly services or simply to chat first? Email us at hello@goldenweb.net and we’ll get back to you within 24 hours.