Beverage Store SEO Case Study

From 50 to 3,000 Daily Visitors in 3 months

beverage seo case study

The Challenge

A food & beverage store specializing in both B2B and B2C sales approached GoldenWeb in January 2020. At that point, all of their sales were coming from mainly cold calling, referrals, as well as Facebook ads for the B2C side of the business.

The goal of the project was to increase the store’s organic traffic to lift organic revenues & improve brand awareness.

The Solution

GoldenWeb first ran an in-depth SEO audit for the store, where we covered 285 factors.

We identified all the quick-win growth opportunities, researched the competitors & reverse engineered their strategies, and also made a content plan.

(One of the challenges was that the store hadn’t done any content marketing prior to our collaboration.)

The Results

After resolving all the technical issues, and implementing all the quick-win opportunities from the audit, we started working on content marketing.

In just 3 months, we were able to publish over 50 long form articles, as well as build dozens of high authority links to both product pages & blog articles.

This resulted in explosive growth, and today, the store is generating between 2,000 - 3,000 daily clicks, solely from organic traffic.

Best of all? We’ve only covered a small part of our content plan, so this is just the beginning.

Want these results for your own store?

Our Shopify SEO Agency Process

We use a 6-step process based on our quick-wins checklist.
We focus on things that move the needle, making sure you get the highest return on your investment.

1. SEO & CRO Audit

1. SEO & CRO Audit
We start with a full audit of your store, covering 285 SEO & CRO potential growth opportunities. 

2. Keyword Research

2. Keyword Research
We find keywords that your competitors overlooked, and leverage that by targeting the low-hanging keywords.

3. Store Architecture

3. Store Architecture 
We then reorganize the structure of your store, by mapping the collection & product pages to the newly discovered keyword opportunities.

4. Technical SEO

4. Technical SEO
We clean-up the technical errors discovered in the audit, which makes it easier for Google to "understand" the context of your pages.

5. Content Marketing

5. Content Marketing 
We create relevant content, that helps with brand exposure, fills the Pixel with data & attracts organic traffic.

6. Linkbuilding

6. Linkbuilding
We focus on building high authority backlinks to the pages we want to rank, using a safe & white-hat process.

About GoldenWeb

Founded in 2017, GoldenWeb is a Shopify SEO agency, focused on scaling Shopify brands using the most ROI optimized methods.

A team of SEOs and data scientists

We take a technical approach to SEO as it is the only way to get reliable and consistent results at scale.

Everything we do is trialed and proven on our personal portfolio of 6 and 7-figure websites.

Benjamin Strusnik


Founder / Technical Lead

mark whitman

Mark Whitman

Co-Founder / SEO Expert

"Benjamin’s one of the more knowledgeable SEO experts I’ve met,
 and he specializes in helping eCommerce businesses."

- Jonathan Kennedy, HeyCarson


Do you also upload & publish the content?

Yes, our packages include every step of the process, allowing you to focus on what you do best, building your business.

What will you need to perform the service?

We'll need Shopify admin access, as well as access to both Google Analytics & Search Console.

Do you use any black-hat linkbuilding practices?

No, our linkbuilding service is 100% safe and doesn't violate Google's guidelines.

Can we focus on ranking specific products?

Yes! Before we start working together, we'll meet on a quick call and make a list of products that we will prioritize, based on the profits they make you.

More questions?

Want to sign up to multiple monthly services or simply to chat first? Email us at hello@goldenweb.net and we’ll get back to you within 24 hours.