How we added an extra 190,000 monthly visitors to Burga.com in just 9 months

Whenever we start working on a new Shopify SEO project, we always start with our full SEO audit, which covers over 285 on-page, off-page, and technical SEO factors & opportunities. In the case of Burga.com, the store had numerous unresolved technical SEO issues, along with on-page issues and keyword cannibalization, due to the way the store structure was setup.

After identifying all the issues, and opportunities - we jumped straight in and started resolving them for the client. We offer a DFY solution, so the client didn't need to involve their development team, instead, our team handled everything, saving the client time, so they could focus on other tasks on their plate. It took us about 16 days to resolve all of the on-page, off-page, technical SEO issues, as well as keyword cannibalization.

Another issue that Burga.com had were unoptimized pages. Since the brand has a lot of unique products, none of the products were actually optimized for specific keywords - which I understand since one of their main channels is paid advertising, which focuses mainly on the product visuals, and doesn't require on-page keyword optimization as with SEO. Even without the keyword mapping, the store was getting decent organic traffic, but there were definitely a lot of opportunities to lift that further. With that in mind, we exported all of the collection and product page URLs from the Shopify store into an empty Google Sheet and started mapping every single collection and product page to a specific keyword.

The process took quite a bit of back and forth and multiple calls with the Burga.com team - but ultimately we managed to finalize the list, make all the decisions and were ready to start optimizing the on-page of all the collection and product pages.

The next step was to optimize all of the collection and product pages for the keywords we assigned them, this process is pretty simple and straight forward.

All that we had to do was adjust page titles & meta titles by including their target keyword all the way at the start of the titles.

Voila, this is how you systemize the process and make sure every single money page is perfectly keyword mapped and optimized.

A one-time process, that pays dividends for years and years.

The reason why we're so aggressive with the amount of content we write and publish is not only because it's the fastest way to get tons of traffic and opt-ins (which are then converted into sales)... But also because we're able to quickly become a topically relevant site in the eyes of Google, and once you achieve topical relevancy, SEO becomes really easy. (Topical relevancy is achieved when you cover a topic so extensively, that Google learns that you're one of the best sources online for that topic - and then just hands over all the rankings to you.) This is exactly what we achieved with Burga.com - we planned a ton of content, all related to phone cases, and phone accessories.

We started by exporting over 300,000 keywords, filtering them, clustering the keywords by intent, and then organizing all of them into SILOs & article groups. The reason why we organize articles into SILOs is to further improve topical relevancy, by interlinking all the relevant articles in the same SILO with each other. Up next we have steps 5 and 6, which are done on a monthly basis, while the steps prior are done just at the start of client onboarding.

In terms of our go-to strategy for linkbuilding, we like to focus on PR and outreach, where we get the client featured in relevant media publications in the form of guest posts. We also write the content for all the guest posts we publish for our clients and optimize the guest post itself for specific keywords, so that the guest posts also start ranking and getting traffic. That's because a guest post that gets traffic is SIGNIFICANTLY more valuable, than one without the traffic, no matter the DR of the domain. In terms of the anchors, we like to use natural anchors and prefer linking to blog posts, instead of money pages like collection and product pages.

Note: We were working alongside another SEO partner that the brand hired exclusively for linkbuilding, so we cannot take 100% of the credit for the project, as I'm positive the extra links had quite an impact on the performance of the campaign.

And that's it - After about 3 months, the results from the audit and implementations really started to kick in. With all of the keyword-targeted content and niche-specific link building, we really started dominating more and more of our target keywords. Following the exact steps above allowed us to scale Burga's organic monthly traffic from 50,000 all the way up to 240,000 visits per month in only 9 months.

Founded in 2017, GoldenWeb is an SEO agency, specializing in scaling Shopify brands with organic traffic, through high quick-win focused SEO methods. In the last 2 years alone, we’ve generated over $29.6 million in additional organic revenue for our Shopify SEO clients, ad we’re on a mission to double that in the next 2 years. We are obsessed with client results, and always focused on testing new SEO strategies on our personal projects, in order to deliver the highest possible ROI for our clients.

We take a highly strategic/technical approach to SEO as it is the only way to get reliable and consistent results at scale.

All the strategies we use are trialed and proven on our portfolio of 6-7-figure online businesses, which rely on SEO as one of the main traffic sources.