WooCommerce SEO VS Shopify SEO

WooCommerce and Shopify are two of the most popular eCommerce platforms on the market. WooCommerce is an open-source platform for WordPress, and Shopify is a proprietary web-based solution. Ultimately, both platforms allow businesses to create their own online stores and start selling products quickly and easily.

Whether you are a WooCommerce or Shopify user, SEO (Search Engine Optimization) is an important factor to consider. SEO ensures that search engines can properly index and rank your website, helping potential customers find your business more easily.

In this article, we will compare WooCommerce SEO vs. Shopify SEO so you can make the best decision for your business.

Most Important Things for SEO

There are several factors to consider when determining which eCommerce platform is best for SEO. The most important aspects include:

Load Times & Core Web Vitals

woocommerce seo vs shopify seo

Load times are important for both WooCommerce and Shopify, as they can impact user experience and overall engagement. The faster your site loads, the better experience the users will have, which results in improved rankings and higher organic traffic.

Both Shopify and SEO feature fast load times. Shopify is a fully-hosted platform, meaning that the hosting and server performance are taken care of by the company itself. Therefore, users don't need to worry about setup and maintenance. As a result, Shopify pages load quickly and reliably.

This eCommerce platform also offers tools such as the PageSpeed Insights tool, which allows users to monitor and optimize their page speeds. The tool works by analyzing how quickly a page loads and providing tips on how to improve loading times.

There are other features that boast Shopify's load speed, such as the Content Delivery Network (CDN) and the dedicated caching system. A CDN helps by distributing content to customers from the closest available server, reducing loading times. The caching system helps reduce server load time by temporarily storing commonly requested data in a cache.

WooCommerce also has fast loading times due to its integration with WordPress. WordPress is known for its excellent performance and reliability. Additionally, WooCommerce users can access several tools to help optimize their page speeds, such as caching plugins and page speed optimization tools.

One thing that gives WooCommerce an edge over Shopify is its flexibility. Users have access to several themes, plugins, and extensions that can be used to customize the platform. These features make WooCommerce more flexible than Shopify when it comes to page speed optimization.

Core web vitals are defined by Google as a set of metrics related to page loading speeds and user experience. These metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

shopify vs seo woocommerce which is better

Shopify has several features that allow users to optimize their core web vitals to ensure a good user experience. This includes the PageSpeed Insights tool and the dedicated caching system mentioned earlier, as well as features such as modification, deferred loading, and more.

WooCommerce also offers several features to monitor and optimize core web vitals. This includes plugins such as WP Rocket, Autoptimize, Perfmatters, etc. These plugins offer a variety of features such as modification, deferring assets, and other measures to optimize core web vitals.

When it comes to load times and core web vitals, WooCommerce seems to have an edge over Shopify. This is due to WooCommerce's flexibility and the availability of plugins that help optimize core web vitals.

SEO-Friendly URLs

Another factor to consider is SEO-friendly URLs. URLs play an important role in SEO, as they help search engines understand the structure of your website.

Shopify features SEO-friendly URLs out of the box. They are automatically optimized for SEO and users don't need to manually change them. This ensures that your website is properly indexed by search engines.

However, users have no complete freedom over the structure of their URLs in Shopify. This can be an issue, especially if you want to optimize your URLs for specific keywords. You can only make small changes in the liquid code, but that’s not enough to make significant changes.

shopify vs woocommerce seo

WooCommerce provides more freedom and flexibility when it comes to SEO-friendly URLs. Users can customize the structure of their URLs using the built-in WordPress Permalinks feature. This allows users to create custom URL structures, which are optimized for SEO. Additionally, there are plugins such as Yoast SEO and All in One SEO that help users customize and optimize their URLs for SEO.

These plugins even offer suggestions on how to improve the structure of your URLs for better SEO. This makes WooCommerce more SEO-friendly than Shopify when it comes to URLs.

Ease of Use

Ease of use is one SEO factor that most people overlook, yet it’s an important one. The easier a platform is to use, the more likely users are to follow SEO best practices and utilize all of its features effectively.

Shopify was designed with ease of use in mind. It has a simple drag-and-drop interface that makes it easy for beginners to set up their store quickly. Additionally, Shopify has an extensive knowledge base and online support that make it easier to learn how to use the platform.

Whether you want to migrate your WordPress blog to Shopify or make changes to your store, you don't need any coding or technical knowledge. This makes Shopify a great option for beginners and those who don't have technical skills.

WooCommerce offers more advanced features compared to Shopify, so it can be harder to use at first. It requires users to have some technical knowledge in order to set up their store and customize it with plugins and extensions. Through WordPress’s extensive community, online tutorials, and forums it is easy to find help when needed.

Even though WooCommerce tries to make its platform as easy to use as possible, it still has a steeper learning curve than Shopify. In fact, you will need to hire a developer, since some aspects such as customization and advanced features require coding. Also, setting up a store on WooCommerce requires more time and effort compared to Shopify.

Overall, Shopify is easier to use than WooCommerce if you don’t have the necessary technical skills.

shopify seo vs woocommerce seo

Technical SEO

Technical SEO is the practice of optimizing a website’s code, structure, and architecture. This includes optimizing titles and meta descriptions, creating an XML sitemap, structuring data properly with Schema markup, and more.

Shopify offers some basic technical SEO features out of the box. It is easy to customize titles and meta descriptions through Shopify's CMS. It also creates XML sitemaps automatically, so users don't have to manually create them.

There are other technical SEO features offered by Shopify, such as image optimization and canonical URLs. Image optimization helps reduce page loading speed, which is an important SEO factor. Canonical URLs help prevent duplicate content issues and make sure that search engines index the right version of a page.

Shopify has a structured data markup feature that makes it easier to add Schema markup to your website and make sure it is properly structured. This helps search engine crawlers understand the content on your pages and rank them correctly.

WooCommerce is also a great option when it comes to technical SEO. It offers all of the features mentioned above, plus other advanced features such as customizable robots.txt and site-wide redirects. Robots.txt is a text file that tells search engine crawlers what pages to index and which ones to ignore. Site-wide redirects can be used to point any URL on your website to another page.

There are other features offered by WordPress that make it easier to optimize a website’s technical SEO. These include plugin support, custom post types and taxonomies, and the ability to create custom permalinks for improved SEO.

Overall, Shopify's out-of-the-box features make it easier to use for basic technical SEO practices. WooCommerce has more advanced features that can help optimize a store’s technical SEO, though you may need some coding knowledge to take advantage of them.

Indexation & Crawl Budget Optimization

Indexation is the process of getting your website indexed by search engines. This is essential for a successful SEO campaign and can be done through the use of sitemaps, robots.txt files, canonical URLs, and more.

Crawl budget optimization, on the other hand, is a process of optimizing the number of times search engines crawl and index your website. It includes improving server response time and reducing duplicate content.

Shopify automatically generates an XML sitemap that contains the URLs of all the pages on your store. You can also easily edit it to add or remove certain URLs. Shopify also allows you to create custom robots.txt and canonical URLs, as well as customize server response codes.

seo shopify vs seo woocommerce

WooCommerce offers similar features to Shopify in terms of indexation and crawls budget optimization, such as creating an XML sitemap, custom robots.txt files, and canonical URLs. However, WooCommerce takes it a step further by allowing you to create custom permalinks for posts, pages, and categories, as well as making it incredibly easy to no-index specific pages. This can help improve SEO as well as reduce duplicate content issues.

With WooCommerce, you can easily add various features to your website, such as breadcrumbs, structured data markups, and Schema markup. This helps convey the content of your pages more clearly to search engine crawlers and improves indexation.

Overall, WooCommerce is a more comprehensive platform when it comes to indexation and crawl budget optimization. It offers more features and customization options that help ensure your website is indexed correctly and efficiently by search engines. Shopify does offer great features for indexation and crawl budget optimization, but if you need more advanced features, WooCommerce might be the better choice.


Making your store look unique is essential for any online business. It helps you stand out from the competition and can improve user engagement.

Both Shopify and WooCommerce offer custom themes and templates that you can use to design your store. Shopify also has a large selection of third-party themes that are designed specifically for eCommerce stores. These themes are designed with SEO in mind and include features such as optimized page titles and meta descriptions, optimized images, breadcrumbs, and more.

Shopify themes feature a drag-and-drop editor that makes it easy to customize the look and feel of your store. In addition, you can also use CSS and HTML to further customize your store.

woocommerce vs shopify seo which is better

WooCommerce offers even better customization options. There are thousands of themes available for WooCommerce stores, many of which are designed specifically with SEO in mind. They include features such as optimized page titles and meta descriptions, breadcrumbs, and more.

For more unique customizations, you can use builders such as Elementor and Beaver Builder. These builders allow you to create custom pages, posts, and product pages with a drag-and-drop interface. You can also customize the look and feel of your store further by adding custom CSS and HTML code.

In terms of customization, WooCommerce offers more features and options, which makes it the better choice for businesses looking to create a truly unique store.


Today, more people are accessing the internet from their mobile devices than ever before. In fact, research shows that over half of all web traffic comes from mobile devices. This means that if your store isn’t optimized for mobile, you’re likely missing out on potential sales.

Fortunately, both Shopify and WooCommerce offer mobile-friendly themes and templates. Shopify also has a wide selection of responsive themes that are designed specifically for mobile devices. These themes are optimized for speed and are designed with mobile-first in mind, which helps ensure that they look great on any device.

Simply put, Shopify is a nature-born mobile-friendly platform. There are apps specifically designed for Android and iOS users, which means it’s easy to access and use your store on the go.

seo shopify versus seo woocommerce

WooCommerce is also mobile-friendly. WordPress themes are designed with mobile optimization in mind, and you can also use plugins such as WPtouch and Jetpack to create a mobile-friendly version of your store. The development toolset on WooCommerce is much more comprehensive and can be used to build a custom mobile experience.

However, not all themes on WordPress are mobile-friendly. If you want to ensure that your store looks great on all devices, you may have to invest time and money in customizing the theme.

Overall, we can say both Shopify and WooCommerce offer great solutions for mobile optimization. Shopify is more user-friendly and easier to set up, while WooCommerce offers more customization options.

Customer Support

Even though it's not directly tied to SEO, customer support is an important factor to consider when choosing between Shopify and WooCommerce.

Shopify offers 24/7 customer support, including live chat, email, and phone assistance. They also provide a large selection of helpful tutorials and guides to help you learn how to use the platform.

WooCommerce, being a free, open-source platform, does not provide any official customer support. However, you can create an account on their official website and access their support forums. In addition, there is an active community of developers and users that can provide assistance when needed.

In terms of customer support, Shopify beats WooCommerce hands down. Shopify's customer support is more comprehensive and reliable, which can be a major factor when dealing with issues related to SEO and other technical aspects of running an online store.

shopify seo or woocommerce seo

Pros and Cons of Shopify and WooCommerce

Before you choose between WooCommerce and Shopify for your eCommerce website, it is important to consider the pros and cons of each platform.

Shopify Pros:

Easy Setup

Shopify has a straightforward sign-up process that allows you to be up and running within minutes. All you need to do is select a package, register your domain, and start building your store. This is where Shopify wins even in the battle between Shopify vs Squarespace SEO.

Optimized CSS & HTML5 coding

website, resulting in an improved ranking. They also make your store more mobile-friendly.

Includes SSL Certificates

SSL certificates are essential for eCommerce websites. They keep customer information secure and help customers trust your website. Shopify offers an SSL certificate with all their plans, so you won’t need to worry about getting one separately.

SEO-Read Out of the Box

seo shopify or woocommerce

Shopify is designed with SEO in mind, so it comes with a lot of the foundations for good visibility on search engines. This includes an organized structure and auto-generated sitemaps. All you need to do is add relevant keywords and optimize your content.

Shopify Cons

Few Customizations

One of the main disadvantages of Shopify is that you can’t customize it to your needs. You are limited to their design templates and plugins, making it difficult to make a unique website.

Limited URL Structure Customization

One area in particular where you have limited control is URL structure. This can impact your SEO performance since search engines prioritize URLs with relevant keywords over those without. However, we can help you optimize your URL structure with our Shopify SEO services.

WooCommerce Pros

Flexible Design & Customization Options

One of the biggest advantages that WooCommerce has over Shopify is its flexible design and customization options. You can create a unique website that stands out from the rest by customizing its design, layout, and functionality.

Rich Snippet Support

Rich snippets are an important part of SEO. They help search engines identify and show structured data like star ratings, prices, and availability on the SERPs. WooCommerce supports rich snippets, making it easier for customers to find your website on the web.

woocommerce vs shopify seo

SEO-Friendly URLs

Unlike Shopify, WooCommerce allows for full customization of the URL structure of your pages, which can help with indexation and SEO.

WooCommerce Cons

Complex Setup & Maintenance Process

The setup process for WooCommerce is more complex than that of Shopify. You will need to install the plugin and configure it on your WordPress website. You will also need to manage updates, backups, and security regularly.

Not Optimized For CSS & Theme Coding

Enter youAnother downside of WooCommerce is that it isn’t optimized for CSS and theme coding. These are two important aspects of SEO and must be optimized for your website to rank on search engines.r text here...


When it comes to the batter of SEO between Shopify and WooCommerce, both platforms offer their own advantages and disadvantages. Your choice, therefore, depends on the features, design, and capabilities that are important for your website. If you are looking for a simple platform that is optimized for SEO out of the box, then Shopify may be the right choice for you. On the other hand, if you need more control over design and customization, then WooCommerce may be a better option.

seo shopify vs woocommerce

Looking for Shopify SEO assistance?

Undertaking a comprehensive and successful Shopify SEO campaign while managing other aspects of your business can be an uphill task, that’s where partnering up with an SEO agency specialized in Shopify comes in.

We start every project with a Shopify SEO audit that digs deep into your website to identify opportunities for improvement. We uncover several technical and on-page SEO issues that can be fixed to improve your store’s rankings. We then use the latest strategies and tactics to make sure you stand out above your competition.

We don't want you to take our word for it. Check this Shopify SEO case study and see how we help businesses achieve top organic rankings and increase revenue through actionable and measurable SEO strategies.

To help you get started with Shopify SEO, we offer a free mini-audit that can help you understand the current state of your website and make informed decisions. 

Book yours now and get your business on the path to success.

Deven Davis


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We already had a decent base with content and structure, but their work has positioned us to continue to make gains in very competitive areas."

Alex Smith


"Benjamin and his team have been great to work with, have proven themselves with a ton of results.

Benjamin goes out of his way to provide value in all areas of the business as he's an operator himself."