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Pet Store SEO Case Study

70% Increase In Traffic 45 Days After Fixes

case-study-pet-website

The Challenge

We were approached by french pet store to audit their site and fix all technical errors. Over a 2-3 week period we completed a detailed audit and implemented all changes. These included:

  • Fixing index bloat and pagination issues to increase the site's crawl budget,
  • Sitemap and robots.txt optimisations,
  • Site structure changes for improved silo'ing of content,
  • Fixes for incorrect redirects, orphaned pages and broken backlinks...

The Results

In just 45 days after the fixes were implemented, the store got a huge ranking boost in the organic keywords and search results, the traffic grew by  over 70%.

Gabriel Moreau

Gabriel Moreau

I highly recommend Benjamin and his team for any SEO work. We are glad that we found a reliable SEO partner and will keep working together.


Want these results for your own store?


Our Shopify SEO Agency Process

We use a 6-step process based on our quick-wins checklist.
We focus on things that move the needle, making sure you get the highest return on your investment.

1. SEO & CRO Audit

1. SEO & CRO Audit
We start with a full audit of your store, covering 285 SEO & CRO potential growth opportunities. 

2. Keyword Research

2. Keyword Research
We find keywords that your competitors overlooked, and leverage that by targeting the low-hanging keywords.

3. Store Architecture

3. Store Architecture 
We then reorganize the structure of your store, by mapping the collection & product pages to the newly discovered keyword opportunities.

4. Technical SEO

4. Technical SEO
We clean-up the technical errors discovered in the audit, which makes it easier for Google to "understand" the context of your pages.

5. Content Marketing

5. Content Marketing 
We create relevant content, that helps with brand exposure, fills the Pixel with data & attracts organic traffic.

6. Linkbuilding

6. Linkbuilding
We focus on building high authority backlinks to the pages we want to rank, using a safe & white-hat process.

About GoldenWeb

Founded in 2017, GoldenWeb is a Shopify SEO agency, focused on scaling Shopify brands using the most ROI optimized methods.


A team of SEOs and data scientists

We take a technical approach to SEO as it is the only way to get reliable and consistent results at scale.


Everything we do is trialed and proven on our personal portfolio of 6 and 7-figure websites.


Benjamin Strusnik

BENJAMIN Strusnik

Founder / Technical Lead

mark whitman

Mark Whitman

Co-Founder / SEO Expert


"Benjamin’s one of the more knowledgeable SEO experts I’ve met,
 and he specializes in helping eCommerce businesses."

- Jonathan Kennedy, HeyCarson

FAQ

Do you also upload & publish the content?

Yes, our packages include every step of the process, allowing you to focus on what you do best, building your business.

What will you need to perform the service?

We'll need Shopify admin access, as well as access to both Google Analytics & Search Console.

Do you use any black-hat linkbuilding practices?

No, our linkbuilding service is 100% safe and doesn't violate Google's guidelines.

Can we focus on ranking specific products?

Yes! Before we start working together, we'll meet on a quick call and make a list of products that we will prioritize, based on the profits they make you.

More questions?

Want to sign up to multiple monthly services or simply to chat first? Email us at hello@goldenweb.net and we’ll get back to you within 24 hours.